Nationwide’s NASCAR Mobile Marketing Displays
The Nationwide Insurance Show Car Display is a 30’ X 60’ footprint that travels to various festivals and community events across the country. The display gives local Nationwide/Allied agents a tool to create excitement in their communities around Nationwide’s NASCAR sponsorship.
Nationwide Insurance maintains three separate show car displays: Chevrolet Camaro, Toyota Camry and Ford Mustang. The displays travel on a branded Nationwide Insurance Show Car Haulers.These haulers contain a racing simulator, Nationwide Insurance branded tables and tents, a spin-to-win prize wheel, and corn hole game boards with bean bags.
Aside from creating excitement among the community, the Show Car Display is also an effective and unique lead generation tool. The hauler carries five iPad data tablets that agents can use for lead generation data collection.
Booking a Show Car display
If you are a Nationwide/Allied agent looking for a way to boost excitement around your community and Nationwide’s NASCAR sponsorship, visit nationwide.com/showcar to book an appearance near you.
If you are not an agent, but still want an interactive Nationwide Insurance NASCAR experience, the Nationwide Insurance Mobile Marketing Display is a 60’x60’ footprint that will travel to 11 race weekends throughout 2013. The footprint offers fans an opportunity to learn a little about Nationwide Insurance and the NASCAR Nationwide Series while participating in fun, family friendly activities while at the track.
More interactive display features
The highlight of the display is definitely the interactive games, which have attracted nearly a half million fans over the previous five years of at-track activation. Among the more popular games are Skeeball, Plinko, and the Wheel of Fortune-style prize wheel. All games provide fans with NASCAR Nationwide Series branded prizes ranging from can koozies to playing cards. Fans also have an opportunity to register for more information with Nationwide Insurance through the digital kiosks located within the display.
New for 2013 is the golf cart sweepstakes, which fans can enter to win at any mobile marketing event (at-track or local agent show car events).
If you find yourself out at a NASCAR race, make sure to make your way over to the Corporate Display lot and visit the Nationwide Insurance Mobile Marketing Display. You are sure to walk away with a fun experience to highlight an enjoyable day at the track.