Sales Resources
Nationwide’s sales ideas offer your producers creative solutions to their clients’ needs.
Sales ideas by concept
Wealth transfer
For insurance professional use only
- Wealth transfer with the long-term care rider (PDF)
- Transferring an annuity’s death benefit to meet changing client needs (PDF)
- Don’t let your clients give it away — using life insurance to transfer unneeded retirement assets (PDF)
- Show clients a better way — weather transfer with Nationwide YourLife Single Premium UL (PDF)
Estate planning
Client approved
Long-term care needs
For insurance professional use only
- Give buy/sell insurance a lifeline — buy/sell insurance with the Nationwide long-term care rider (PDF)
- Give key person insurance a lifeline — key person insurance with the Nationwide long-term care rider (PDF)
- Long-term care vital statistics (PDF) — Statistics on the need for long-term care and its costs, along with rider details
- Help clients leave a legacy — combining the Nationwide long-term care rider with an ILIT (PDF)
- Wealth transfer with the long-term care rider
Client approved
- Greater control, simplicity and flexibility — all from one little rider (PDF) — Compares the characteristics of an indemnity-style long-term care rider like Nationwide’s with those of reimbursement-style policies and riders
- There’s more to life insurance than you think (PDF) — Covers the need for long-term care protection and how the Nationwide long-term care rider can help
- There’s more to life insurance than you think (New York Version) (PDF) — Covers the need for long-term care protection and how the Nationwide long-term care rider can help
Small business planning
For insurance professional use only
- Give buy/sell insurance a lifeline — buy/sell insurance with the Nationwide long-term care rider (PDF)
- Give key person insurance a lifeline — key person insurance with the Nationwide long-term care rider (PDF)
- 162 Bonus Plans sales idea (PDF)
- Buy/sell sales idea (PDF)
- SERP sales idea (PDF)
Protection needs
For insurance professional use only
- Put your clients in control — owner-directed settlement options (PDF)
- Give clients a guarantee in uncertain times (PDF)
- The role of life insurance in a financial picture (PDF)
Client approved
- Imagine how your family will feel when you’re gone — burial insurance (PDF)
- For what a few toys would cost, you can give a child a big advantage in life — juvenile insurance (PDF, whole life)
- Cover your final expenses with life insurance (PDF) (whole life)
- You have the power to protect your family (PDF) (whole life)
- Multitask with life insurance — family protection plus an opportunity for tax-deferred growth (PDF)
Sales ideas by product
- Nationwide YourLife Indexed UL
- Nationwide YourLife No-Lapse Guarantee UL
- Nationwide YourLife Current Assumption UL
- Nationwide YourLife No-Lapse Guarantee SUL II
- Nationwide YourLife Term II
- Nationwide YourLife Single Premium UL
- Nationwide YourLife WL 100
- Nationwide YourLife 20-pay WL
- Nationwide Future Executive UL


