SunkCost-ophobia: Your client's fear of setting
aside money for long-term care.

WE CAN HELP YOU HAVE A
PRODUCTIVE CONVERSATION

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Long-term coverage with unique features

At Nationwide, we’ve developed a new approach to long-term care coverage called Nationwide YourLife CareMattersSM. CareMatters addresses many common concerns around long-term care, helping you remove obstacles between your client and this important coverage.

The long-term care conversation is a delicate one to bring up with clients – but is crucial to planning for your client’s complete retirement needs.

Starting the long-term care conversation

Use our talking points to start the conversation with your clients.

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If your clients are concerned about the need for LTC insurance

If your clients are worried about “use-it-or-lose-it” risk

If your client wants to know more about the death benefit

CareMatters Tools


CareMatters Resources