Nationwide Insurance and NASCAR.COM expand NASCAR Nationwide Series coverage with new exclusive content section
Nationwide Insurance and Turner Sports deliver custom video series, in-car audio and fantasy game in robust section on NASCAR.COM
FOR IMMEDIATE RELEASE
January 20, 2010
Nationwide Contacts:
Becky Cox 704-634-5899
rcox@nationwide.com
Gayle Saunders 614-203-4772
saundee4@nationwide.com
Deborah McBride
Turner Broadcasting System, Inc.212-275-6752
deborah.mcbride@turner.com
Tareia Williams 404-575-9710
Turner Sports
tareia.williams@turner.com
Charlotte, N.C. – NASCAR.COM, the official online destination of
NASCAR, and Nationwide Insurance announced today a new section of
NASCAR.COM devoted to covering the NASCAR Nationwide Series as never
before. The customized website, which launches in February, brings
together the best innovative interactive programming from Turner Sports,
NASCAR and Nationwide Insurance.
A first-of-its-kind NASCAR eliminator-style fantasy game debuts on the
site today with registration available by visiting:
FantasyGames.NASCAR.COM/Eliminator. NASCAR.COM is operated in partnership
between Turner Sports and NASCAR.
“The 2010 season promises to bring an unprecedented amount of attention
to the NASCAR Nationwide
Series,” said John Aman, associate vice president for Nationwide
Insurance. “This unique partnership gives fans a first of its kind,
interactive experience with our Series while providing up to the minute,
behind-the-scenes coverage.”
The special section of NASCAR.COM will delve into the NASCAR Nationwide Series with an
exclusive level of access previously unavailable to fans.
In addition to the fantasy game, custom features of the site will
include: in-depth driver profiles, news coverage updated twice daily,
free in-car audio “scanner” allowing fans to listen-in on drivers
communicating with pit crews during select races, lap-by-lap real-time
editorial updates, virtual lap track simulation video, exclusive
articles, polls, images and more. The site also will host an enhanced
version of the NASCAR Nationwide Series Preview Show and On Your Side®
Race Review through a production partnership with NASCAR Media
Group.
“With Turner’s access to the vast arsenal of original NASCAR video,
products and content, and Nationwide’s unique position in the sport as
series sponsor, we were able to put on our creative hats together to
develop this completely customized program,” said Walker Jacobs, senior
vice-president, Turner Sports and Entertainment Digital Ad Sales. “Our NASCAR.COM users
will benefit from incredibly enhanced, in-depth coverage of the NASCAR
Nationwide Series, and by harnessing the power of our NASCAR social
community, Nationwide is able to connect with NASCAR.COM’s loyal fan
following.”
The NASCAR Nationwide Series will be integrated across Turner linear and
digital properties, and will be promoted with custom vignettes and
in-race graphics during NASCAR on TNT, and across the Turner Digital
network, including the Yahoo! NASCAR channel, with homepage roadblocks,
display media and pre-rolls. Nationwide will also sponsor NASCAR.COM’s
recently unveiled consumer Auto Guide which features a rich content and
search experience for in-market car buyers by any interest or
lifestyle.
“The partnership between NASCAR.COM and Nationwide brings a valued series sponsor
together with the league’s official site to provide additional in-depth
content of the series for NASCAR fans,” said Jay Abraham, vice president
of new media and content for NASCAR and chief operating officer of NASCAR
Media Group. “This partnership, a model for online sponsorship
activation, will take fans even deeper inside the NASCAR Nationwide
Series.”
The NASCAR Nationwide Series logo and word mark are used under
license by the National Association for Stock Car Auto Racing, Inc., and
Nationwide Mutual Insurance Company. NASCAR ® and the NASCAR logo are
registered trademarks of the National Association for Stock Auto Racing,
Inc. Nationwide, Nationwide Insurance, and the Nationwide Frame mark are
federally registered service marks of Nationwide Mutual Insurance
Company.
About Nationwide
Nationwide, based in Columbus, Ohio, is one of the largest and strongest
diversified insurance and financial services organizations in the U.S.
and is rated A+ by A.M. Best. The company provides a full range of
personalized insurance and financial services, including auto insurance,
motorcycle, boat, homeowners, life insurance, farm, commercial insurance,
administrative services, annuities, mortgages, mutual funds, pensions,
long-term savings plans and health and productivity services. For more
information, visit www.nationwide.com.
About NASCAR.COM
Turner Sports acquired all of NASCAR’s interactive rights in October
2000 and became the exclusive producer of NASCAR.COM in January 2001. The
official online destination of NASCAR, the site consistently ranks among
the top three sport league sites on the Internet. In 2008 NASCAR.COM was
awarded a Global Media Award by the National Academy of Television Arts
and Sciences (NATAS) for RaceBuddy as the outstanding interactive
platform of the year. The site has also earned an Emmy® for its TrackPass
with PitCommand application in 2003.
Turner Sports, a division of Turner Broadcasting System, Inc., presents
some of the best and most popular sporting events worldwide and is a
leader in televised and online sports programming. With events airing on
TBS and TNT, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the
NBA, Major League Baseball, professional golf, PGATOUR.com and PGA.com.
Turner Sports and the NBA also jointly manage NBA Digital, which includes
NBA TV, NBA.com, NBA League Pass, NBADLeague.com and WNBA.com.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
