Dale Earnhardt Jr. touts Nationwide Insurance's heritage in new national commercial

New commercial airs nationally March 30

 

FOR IMMEDIATE RELEASE
March 30, 2011

Contact:
Gayle Saunders
614-249-3687
saundee4@nationwide.com

COLUMBUS, OH - Did you know the Earnhardt family has been Nationwide Insurance customers for 30 years? During a time when it’s hard for people to determine with whom they want to do business, Nationwide Insurance customer, Dale Earnhardt Jr. explains the reason he believes in Nationwide Insurance.

In a new Nationwide Insurance commercial airing nationally in general markets on March 30, Earnhardt Jr. shares the company’s commitment to listening to the needs of its customers and being accountable to its policyholders.

“With Dale Earnhardt Jr. as our spokesperson, we are able to reach a broader consumer audience," said Jennifer Hanley, senior vice president, brand marketing, Nationwide Insurance. "Dale helps generate awareness for Nationwide Insurance because he’s a popular driver who general market consumers recognize and he’s also a favorite among NASCAR fans." Hanley added, "He puts our story into a credible perspective that consumers can relate to, and his genuine testimonial about his family’s relationship with Nationwide Insurance helps us drive increased consideration and business.”

Here is what Earnhardt Jr. says in the commercial:

“As a team owner in the NASCAR Nationwide Series, I know that pleasing fans is a top priority…

“ ‘Cause without the fans, there’d be no NASCAR.

“Just like if it weren’t for customers there’d be no Nationwide. That’s why they serve their customers’ needs, not shareholder profits. Because as a mutual, Nationwide doesn’t report to Wall Street, they report to their customers.

“And that’s just one more reason why the Earnhardt family has trusted Nationwide for more than 30 years.

“Nationwide is on your side.”

DISCLAIMERS: Products underwritten by Nationwide Mutual Insurance Company and Affiliated Companies. Columbus, OH. Subject to underwriting guidelines, review and approval. Products and discounts not available to all persons in all states. All Nationwide policies are written by a company directly or indirectly owned by Nationwide Mutual Insurance Company. Not all Nationwide companies are mutual companies. Paid endorsement. The NASCAR Nationwide Series logo and word mark are owned and used under license by the National Association for Stock Car Auto Racing, Inc. The JR Motorsports logo and name, likeness and signature of Dale Earnhardt, Jr., and all related rights are property of, are used with permission of JR Motorsports, LLC and JRM Licensing, LLC.

About Nationwide
Nationwide, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by A.M. Best. The company provides a full range of personalized insurance and financial services, including car insurance, motorcycle, boat, homeowners, life insurance, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com.