Americans indicate they are cutting back on talking and texting while driving
Nationwide Insurance survey says drivers are more aware of dangers but most still do it and few are using hands-free technologies
FOR IMMEDIATE RELEASE
May 27, 2010
Contact:
Charley Gillespie (614) 623-9673
gillesc1@nationwide.com
Columbus, Ohio —U.S. drivers say they are talking and texting less while driving than they did a year ago and they say it’s because they are more aware of the dangers of driving while distracted (DWD). A Nationwide Insurance DWD survey released today shows 20 percent of drivers with cell phones say they text while driving and that number jumps to 47 percent for drivers under the age of 35. Of those who admit to texting behind the wheel, 40 percent say they do it less often than they did last year.
According to the telephone survey of 1,005 U.S. adults conducted by Harris Interactive, 67 percent of drivers admit to talking on their cell phone while driving. Of those who do, 30 percent say they do it less often than they did last year.
While the problem of DWD remains one of the deadliest risks facing drivers, this survey shows that drivers are changing their behavior due to awareness and legislation.
“This is the first survey we’ve seen showing drivers making positive changes in their behavior, but there are still too many drivers who either don’t realize just how dangerous distractions behind the wheel are, or are willing to take that risk,” said Bill Windsor, Nationwide’s associate vice president of Consumer Safety. “The stigma now associated with distracted driving may also have fewer people willing to admit they do it, but studies continue to indicate that DWD causes one out of every four U.S. crashes.”
While drivers report they are talking and texting less frequently, the percentage of people who say they do it hasn’t changed. Nationwide’s first DWD survey (conducted in 2007 by MarketVision using different methodology) showed 73 percent of drivers said they talked on a cell phone while driving and 19 percent admitted to texting while driving.
Easier to text
About one in four (24 percent) U.S. cell phone users have a touch
screen cell phone and 40 percent of them say it makes texting and dialing
easier, and 23 percent say it makes it more difficult. But those who own
touch screen cell phones are also more likely to talk and text while
driving.
Hands-free not used widely
While hands-free technology is readily available, two-thirds (65
percent) of drivers who admit to talking on cell phones while driving say
they rarely or never use the devices. Some regional differences are
noted, including nearly half (48 percent) of those in the West who say
they use hands-free all the time or often. This is perhaps due to state
laws prohibiting cell phone use without a hands-free device. Only 13
percent of drivers in the Midwest use hands-free all the time or often.
Those with incomes over $100,000 are more than twice as likely to use
hands-free all the time or often compared with those making less than
$100,000 (46 percent vs. 20 percent).
According to the survey, two-thirds (66 percent) of drivers who do use a hands-free device report feeling safer when doing so, although nearly one-in-four (24 percent) of these drivers say they talk more often since they started using the hands-free device.
“This survey shows that it is likely that when handheld cell phone laws are passed that a number of people will switch to hands-free devices and their usage of the phones will actually go up,” said Windsor. “More research needs to be done on the extent of crash risk related to the cognitive distraction aspect of cell phone use. We need to be sure that for this segment of heavy users it does not actually result in increased crashes.”
Other driving distractions
According to the survey, 18 percent of drivers have programmed a GPS
device while driving. Surprisingly only 29 percent said they eat or drink
while driving, only 19 percent look for stations on the radio, 6 percent
smoke while driving, 3 percent said they put on makeup and 2 percent
admitted they read while driving.
Methodology
This survey was conducted by telephone within the United States
between April 20 and April 27, 2010 among a nationwide cross section of
1,005 adults (aged 18 and over). Figures for age, sex, race/ethnicity,
education, region, number of adults in the household, size of place
(urbanicity), and number of phone lines voice/telephone lines in the
household were weighted where necessary to bring them into line with
their actual proportions in the population. Respondents were not given
incentives to participate.
About Nationwide
Nationwide, based in Columbus, Ohio, is one of the largest and
strongest diversified insurance and financial services organizations in
the U.S. and is rated A+ by A.M. Best. The company provides a full range
of personalized insurance and financial services, including auto insurance,
motorcycle, boat, homeowners, life insurance, farm, commercial insurance,
administrative services, annuities, mortgages, mutual funds, pensions,
long-term savings plans and health and productivity services. For more
information, visit www.nationwide.com.
Nationwide, the Nationwide frame mark, and On Your Side are service marks of Nationwide Mutual Insurance Company.
