UNC Tar Heels announce new partnership with Nationwide Insurance
FOR IMMEDIATE RELEASE
September 15, 2010
Elizabeth Stelzer, Nationwide
Columbus, Ohio — Are you The World’s Greatest Tar Heel? Prove it to your friends and family, in a first-of-its-kind online application sponsored by Nationwide Insurance. Tar Heels can upload their image to www.tarheelblue.com/nationwide and they’ll be put in the center of the action.
It’s just one element of the new partnership between Nationwide Insurance and the UNC Tar Heels. Nationwide, the No. 1 property and casualty insurer in North Carolina, is now the proud sponsor of UNC Athletics.
“We are proud to welcome Nationwide Insurance as a sponsor of UNC Athletics,” said Rick Steinbacher, associate director of athletics at UNC. “We are also delighted that Nationwide’s sponsorship includes several elements that will enhance game days in Chapel Hill.
Some of the highlights this Nationwide sponsorship will bring to Tar
Heels in and around Kenan Memorial Stadium:
• The World’s Greatest Free Ride in the World: free shuttle rides for Tar Heels to the stadium on game day. Just look for the buses!
• Nationwide “Paint it Blue Booth” where you can get your face/arms/legs painted blue or with temp tattoos. Present at each home game in Tar Heel town, next to The World’s Greatest Tar Heel photo booth.
The UNC Partnership gives Nationwide Insurance a platform that aligns with the community’s passion and team loyalty. Nationwide’s goal is to raise awareness through the live interactions with Tar Heels by enhancing their overall experience on game day.
“Tar Heels are among the most passionate of fans,” said Jim Lyski, chief marketing officer for Nationwide. “It’s this passion that we feel is a perfect match for the Nationwide brand.”
Nationwide Insurance, like Tar Heels across the country, is gearing up for the regular season home opener against Georgia Tech on Sept. 18.
Nationwide, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by A.M. Best. The company provides a full range of personalized insurance and financial services, including car insurance, motorcycle, boat, homeowners, life insurance, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, please visit, www.nationwide.com.
Nationwide, Nationwide Insurance, the Nationwide Framemark and On Your Side are service marks of Nationwide Mutual Insurance Company.