World's Greatest Spokesperson in the World Evolves in New Nationwide Insurance Ads
FOR IMMEDIATE RELEASE
September 22, 2010
Mike Switzer 614-249-4092
Columbus, OH - Starting in September, Nationwide Insurance will begin to unveil several new ads featuring the World’s Greatest Spokesperson in the World. Production is complete on a new group of insurance ads for the campaign, which was introduced earlier this year.
“The World’s Greatest Spokesperson in the World will continue to evolve as we learn what customers really like about the character and the messages he shares,” said Jennifer Hanley, senior vice president of marketing for Nationwide. “Through careful measurement, this campaign is helping us understand what customers really want from their insurance company and we are responding with new customer offerings that will be highlighted in the new ads.”
The first new ad, which begins airing today, will promote the Nationwide Family PlanSM, a product offering that extends auto insurance discounts to members of a customer’s household, including teen drivers. The ad demonstrates how customers could save up to 25 percent over competitors when adding a new driver to their policy through the Nationwide Family Plan. Customers can take advantage of Nationwide Family Plan discounts for their children and other qualifying household family members.
More new ads will be introduced in coming months.
Since the campaign was introduced in the spring, Nielsen data shows that it has outperformed competitors in markets where Nationwide focuses its media buy.
About Nationwide Insurance
Nationwide Insurance, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by A.M. Best. The company provides a full range of personalized insurance and financial services, including auto insurance, motorcycle, boat, homeowners, life insurance, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. Visit www.nationwide.com.
Nationwide, Nationwide,Nationwide Insurance, the Nationwide Framemark, On Your Side and The World’s Greatest Spokesperson in the World are service marks of Nationwide Mutual Insurance Company.