Nationwide Insurance® announces New African American Advertising Agency of Record
Carol H. Williams Advertising to enhance Nationwide’s reach to African American Consumers
FOR IMMEDIATE RELEASE
August 8, 2008
Columbus, OH — Nationwide Insurance announced that Carol H. Williams Advertising agency is now its African American agency of record. The agency will help Nationwide enhance its reach to African American consumers with print, broadcast and on-line advertising campaigns, and provide insight on how Nationwide’s life, property and car insurance services can better serve the African American community.
“The work that Carol H. Williams Advertising has done for its clients speaks for itself,” said Steven Schreibman, vice president of advertising and brand management for Nationwide. “We believe the advertising agency will help create Nationwide commercials that resonate well among African American consumers and inspire a deeper understanding of our brand.”
“We are delighted to enter into this new relationship with Nationwide Insurance, and thankful to Mike Bogda of ABA Consulting, the search consultants, for helping us on this journey,” said Carol. H. Williams, president, CEO and chief creative officer of Carol H. Williams Advertising. “We find the insurance and financial services industry exciting, and looking forward to the opportunity to assist Nationwide with strategic plans and effective marketing solutions and advertising campaigns to meet their business goals.”
Carol H. Williams Advertising (CHWA), founded in 1986, is a full advertising agency specializing in connecting Fortune 500 companies to the influential African American and urban markets. CHWA is the largest independently owned African American advertising and marketing agency in the U.S., with corporate offices in Oakland, California, and Chicago—and satellite offices in Atlanta, Detroit and New York. Clients include The Coca-Cola Company, General Motors, Procter & Gamble, The Walt Disney Company and others. CHWA had the No. 1 ranked commercial among all general market consumers in 2007, according to an IAG Research report published in Advertising Age on Jan. 4, 2008. Visit www.carolhwilliams.com.
Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $161 billion in assets. Nationwide ranks #108 on the Fortune 500 list. The company provides a full range of insurance and financial services, including car insurance, motorcycle insurance, boat insurance, homeowners insurance, life, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nwbetterhealth.com.
Nationwide, the Nationwide Framemark and On Your Side are federally registered service marks of Nationwide Mutual Insurance Company. Nationwide Better Health and Nationwide Better Health Check are service marks of Nationwide Mutual Insurance Company.