TO: NEWS PRODUCERS, ASSIGNMENT EDITORS
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NEWS: Nationwide Insurance and Aegis Mobility Unveil New Technology to Address the Problem of Driving While Distracted
FORMAT: News Package with Extra Soundbites and B-roll.
STORY SUMMARY: Nationwide Mutual Insurance Company and Aegis Mobility announced today an exclusive partnership to tackle the growing problem of distracted driving with the first of its kind cell phone technology, which empowers consumers to manage the distraction of cell phones or text messaging devices while a vehicle is in motion.
Aegis Mobility’s DriveAssist™ automatically detects the onset of driving and gives parents and corporations the ability to stay in touch with their teens or employees while minimizing cell phone use when driving.
Nationwide Insurance® will offer an auto insurance discount for policyholders who sign up to use DriveAssist™.
SOUNDBITES:
• There are 42,000 traffic fatalities each year in the U.S. and
traffic accidents have long been the number one cause of death for
teens.
• The National Highway Traffic Safety Administration says distracted
driving accounts for up to 80 percent of all accidents and the number one
distraction for drivers is talking and texting on cell phones.
• I believe in this exciting technology and the impact it will have on
creating smarter drivers and safer roads.
B-ROLL INCLUDES:
-Demonstration of how DriveAssist technology works
-Teens and adults texting and talking on cell phones while driving
-Teen drivers and adults using DriveAssist technology
VIDEO PROVIDED BY:
Nationwide Insurance
FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
Jose Sanchez / Phone 201.360.6315
Stalin Crespo / Phone 201.360.6562
