Tavis Smiley and Nationwide Mutual Insurance Company announce exclusive three year partnership
Includes 2008 five-city tour and 2009 State of the Black Union sponsorship
FOR IMMEDIATE RELEASE
April 10, 2008
Columbus, Ohio—Nationwide Mutual Insurance Company (Nationwide) and the Tavis Smiley Group (TSG) today announced an exclusive three-year partnership.
Under terms of the new partnership, Smiley’s exclusive affiliation with Nationwide will include:
• Nationwide’s exclusive sponsorship of Smiley’s PBS television
program as a provider of property & casualty insurance products.
• Nationwide’s national sponsorship of the 2009 State of the Black Union event to be held next February in Los Angeles.
• Nationwide’s sponsorship of an exclusive five-city tour in which Smiley and Nationwide will join forces to promote economic empowerment and financial literacy. 2008 tour stops will include:
o Columbus, Ohio, May 17
o Raleigh, North Carolina, May 31
o Richmond, Virginia, June 14
o Atlanta, Georgia, June 28
o Dallas, Texas, November 8
Nationwide is dedicated to helping customers protect their investment and prepare for the future by offering a broad range of insurance and financial service solutions.
“We’re proud to partner with Tavis Smiley to further empower and educate the Americanconsumer regarding what is most important to them” said James Lyski, chief marketing officer for Nationwide. “Nationwide shares many of the same values that Tavis represents. We believe there is a tremendous opportunity to reach the marketplace through this unique partnership with one of the nation’s most recognized thought leaders.”
Reaching an audience of millions every week, Smiley is the first person in the history of public broadcasting to host a daily national program on PBS and NPR. Smiley uses his media properties and influence to engage audiences in a respectful dialogue addressing today’s most pressing issues.
“We are pleased to share the journey of empowerment alongside Nationwide. The synergy of the partnership was founded on shared principles of advocacy and service” says Smiley. “The work is important. It’s encouraging when corporations commit to demonstrating involvement. Nationwide’s interest in these efforts, that were derived from The Covenant, help us to collaborate around issues such as financial literacy, entrepeneurship, accessing jobs, wealth development, and securing our families future.”
About Tavis Smiley and the Tavis Smiley Group
Smiley, who started his career as an aide to the late Los Angeles mayor Tom Bradley, also offers political commentary twice weekly on the nationally syndicated Tom Joyner Morning Show. In addition, he has authored eleven books. Smiley made publishing history when the book he edited, The Covenant with Black America reached #1 on the New York Times bestseller list. His latest is What I Know For Sure: My Story of Growing up in America (Doubleday). The Smiley Group, Inc. is a communications corporation established in support of human rights and related empowerment issues. TSG serves as the holding company for various enterprises encompassing broadcast and print media, lectures, symposiums and the Internet. For more information, visit www.tavistalks.com.
Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $161 billion in assets under management. Nationwide ranks #104 on the Fortune 500 list. The company provides a full range of insurance and financial services, including auto, motorcycle, boat, homeowners, life, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com.
Nationwide, the Nationwide Framemark and On Your Side are federally registered service marks of Nationwide Mutual Insurance Company.