Nationwide Has Always Been Strong on Safety

Nationwide Has Always Been Strong on Safety

There was a time when Detroit focused more on horsepower than safety – when muscle cars were king and safety features were an afterthought.

Now consumers demand protection, and car manufacturers embrace this trend, touting safety as a real selling point. The vast majority of people buckle up, and laws and common sense have cracked down on drunk driving.

For more than 60 years, Nationwide has helped bring about safety changes across the United States. That’s because our legacy is about helping to protect what matters most – family, home and other assets.

A little Nationwide history

Here are some important safety highlights from years past.

1950
Nationwide is the first insurance company to offer a discount for completing a driver safety course.

1963
We’re the first insurer to offer an incentive for seat-belt use.

Early 1970s
Nationwide campaigns on behalf of airbag technology, first by assigning senior personnel the first 36 airbag-equipped Chevrolet Impalas and then by offering one of the first discounts related to airbags.

1992
Nationwide helps develop and support the Insurance Institute for Highway Safety Vehicle Research Center, which is dedicated to educating consumers about car safety.

2005
Nationwide, along with MADD (Mothers Against Drunk Driving), launches THINK, a friend-to-friend program that encourages high school students to commit to year-round sober driving.

2006
Nationwide is honored by the National Safety Council for its role in the national Air Bag and Seat Belt Safety Campaign, which helped increase seat-belt usage from 61% to 82% and helped boost child-seat usage from 60% to 90%.  That same campaign helped reduce the airbag-related death rate of children by 96%.

2007
Nationwide brings national attention to the problem of Driving While Distracted by releasing survey data showing more than 80% of drivers multitask behind the wheel.

Currently
Nationwide is working to pass laws that require the use of an interlock device by convicted drunk drivers to ensure they’re sober before getting behind the wheel.

We’re also working with the Institute for Business and Home Safety to build an Insurance Center for Building Safety Research, which will lead to safer homes through better testing of construction techniques and materials.