There was a time when Detroit focused more on horsepower than safety – when muscle cars were king and safety features were an afterthought.
Now consumers demand protection, and car manufacturers embrace this trend, touting safety as a real selling point. The vast majority of people buckle up, and laws and common sense have cracked down on drunk driving.
For more than 60 years, Nationwide has helped bring about safety changes across the United States. That’s because our legacy is about helping to protect what matters most – family, home and other assets.
A little Nationwide history
Here are some important safety highlights from years past.
Nationwide is the first insurance company to offer a discount for completing a driver safety course.
We’re the first insurer to offer an incentive for seat-belt use.
Nationwide campaigns on behalf of airbag technology, first by assigning senior personnel the first 36 airbag-equipped Chevrolet Impalas and then by offering one of the first discounts related to airbags.
Nationwide helps develop and support the Insurance Institute for Highway Safety Vehicle Research Center, which is dedicated to educating consumers about car safety.
Nationwide, along with MADD (Mothers Against Drunk Driving), launches THINK, a friend-to-friend program that encourages high school students to commit to year-round sober driving.
Nationwide is honored by the National Safety Council for its role in the national Air Bag and Seat Belt Safety Campaign, which helped increase seat-belt usage from 61% to 82% and helped boost child-seat usage from 60% to 90%. That same campaign helped reduce the airbag-related death rate of children by 96%.
Nationwide brings national attention to the problem of Driving While Distracted by releasing survey data showing more than 80% of drivers multitask behind the wheel.
Nationwide is working to pass laws that require the use of an interlock device by convicted drunk drivers to ensure they’re sober before getting behind the wheel.
We’re also working with the Institute for Business and Home Safety to build an Insurance Center for Building Safety Research, which will lead to safer homes through better testing of construction techniques and materials.