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Nationwide Caters to Millennials and Others Seeking Renters Insurance as They Apartment Shop

January 19, 2017

Nationwide partners with Sure to pilot mobile-based renters insurance in Calif. and Wash.

Columbus, OH - More Americans are conducting e-commerce via mobile apps. That’s why Nationwide® today announced a partnership that will enable consumers to purchase renters insurance as they shop for an apartment or condo. Nationwide is the first national insurance provider to offer renters insurance via a real time mobile app.

Nationwide is joining forces with Sure, developers of the first on-demand insurance mobile app in the United States. Using the Sure app (for iPhone and Android), consumers can now get a renters insurance quote, purchase a policy, and pay their Nationwide renters insurance premiums via a mobile app.

“As consumers value more options to purchase our insurance products, we continue to explore new ways to meet their emerging needs,” said Mark Pizzi, president and chief operating officer for Nationwide’s direct and member solutions business. “Partnering with Sure provides a choice for obtaining renters insurance as a key component to the apartment shopping and living experience. We look forward to protecting what matters most to renters via this new distribution platform.”

A recent survey conducted by Nationwide of more than 1,000 millennials indicated that more than half of them did not have renters insurance. However, more than two-thirds of those surveyed indicated they stood to lose more than $5,000 worth of belongings should an unfortunate event occur, while three-fourths did not know the relatively low cost of renters insurance.

“We are confident in our new ways to appeal to millennials and serve to educate them about the importance and accessibility of renters insurance,” Pizzi said.

“The new offering on Sure’s platform is designed to enable renters with insurance options through a fast, automated and secure mobile experience,” said Wayne Slavin, CEO of Sure. “We are proud to offer our customers renters insurance provided by Nationwide. As a Fortune 100 company and A.M. Best, A+ rated carrier, this partnership with will allow us to provide our customers the stability and credibility to protect their most valuable possessions."

Nationwide will initially roll out the mobile app for renters in the states of California and Washington.

About Sure 

Founded in late 2014 and headquartered in New York, Sure offers individual accident, life, property, casualty, and warranty insurance policies on-demand and direct to consumers through their mobile devices. Sure has raised $2.6m from investors including: ff Venture Capital, Montage Ventures, and Fosun Kinzon Capital (Fosun Group). For more information, follow us on Twitter, Facebook, or visit

About Nationwide 

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, renters, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit

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