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Nationwide Joins Plenti℠ – First U.S. Coalition Loyalty Program

May 04, 2015

As the first insurance company to ever be a part of a U.S. coalition loyalty program with well-known brands, official insurance partner Nationwide now offers even more member benefits

Columbus, Ohio - Today, Nationwide is partnering to launch Plenti, the first U.S.-based coalition loyalty program with well-known brands.

What is Plenti?

Plenti brings together a collection of top brands into a single rewards program that lets consumers earn points at one place and use them at another – such as earning points by paying eligible Nationwide premiums, then redeeming them at certain Plenti partners.

The program is now available to consumers online at Shoppers also can sign up at thousands of retail locations including partner brands: AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti is not a credit card, but is run by US Loyalty, a division of American Express. The program offers members numerous ways to save and earn points on the things consumers already shop for every day, regardless of the payment method used.

How to Join

Joining Plenti is simple and free. Members can earn an unlimited amount of points. And unlike some rewards programs where points expire quite quickly, Plenti gives members at least two years to use their points. To join, consumers can:

Plenti of Savings

Plenti members can use any form of payment that the merchant accepts at checkout – cash, credit, debit or prepaid card. 

Benefits to Nationwide Members

Nationwide members who join Plenti can earn 1 point for every $3 paid of eligible auto and property insurance premiums. Members and nonmembers also can boost savings by completing an eligible insurance quote. If Nationwide members sign up for Plenti at, Nationwide will automatically attempt to link the member’s Nationwide and Plenti accounts, making it even easier to start earning points.

For more information, including availability, terms, and limits, visit or

About Plenti

Plenti is a U.S. coalition loyalty program comprised of widely known companies, which includes: American Express, AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti is designed to offer consumers greater choice and savings potential through a multi-category rewards platform. To receive more information, please visit: or connect to us on,, and

Plenti is run by US Loyalty, a division of American Express. In 2011, American Express acquired Loyalty Partner. The company operates three subsidiaries including Payback, which manages leading coalition loyalty programs in Germany, Italy, Poland, India and Mexico. For more information, visit

About Nationwide

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; pet, motorcycle and boat insurance. For more information, visit

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