June 13, 2014
Nationwide Taps Ogilvy & Mather Advertising New York for Peyton Manning Creative
Columbus, Ohio - Nationwide today announced it has selected Ogilvy & Mather Advertising, New York, to develop creative work for its new marketing agreement with pro-football star and Denver Broncos quarterback Peyton Manning. The company announced a multi-year marketing agreement with Manning on May 30.
O&M Advertising New York will work with Nationwide to develop a fully integrated brand campaign featuring Manning that promotes Nationwide’s insurance and financial service products. The campaign will also aim to deepen Nationwide’s long-term presence in professional football to better engage with football fans.
“We are proud to add Ogilvy & Mather to our creative family and look forward to developing compelling creative that connects the Nationwide brand with consumers across the nation,” said Matt Jauchius, Chief Marketing Officer for Nationwide. “As the agency that originally helped develop our famous On Your Side slogan 50 years ago, we’re confident in Ogilvy’s unique ability to bring to life the authentic connection that Nationwide shares with Peyton Manning to drive meaningful business results.”
The new campaign featuring Manning will launch during the 2014 football season and the scope of the assignment will cover television, print, digital and out of home.
“We are so proud to be working alongside Nationwide once again, a brand that has deep historical ties with Ogilvy,” said Adam Tucker, President, Ogilvy & Mather Advertising, New York. “As their new partner, we look forward to expanding and building on the success they’ve achieved as a leading brand in the insurance category.”
“Nationwide is a unique company with diverse marketing needs,” Jauchius added. “We partner with a portfolio of creative agencies to help us bring campaigns to life and effectively reach consumers in meaningful and authentic ways.”
Raleigh, North Carolina-based McKinney will continue to lead creative work for Nationwide’s highly successful Join the Nation integrated marketing campaign. Nationwide also partners with Universal McCann, Wasserman Media Group, PMM, Moxie and Edelman.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the EFFIEs World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
Nationwide Mutual Insurance Company, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; specialty health; pet, motorcycle, boat and farm insurance. For more information, visit www.nationwide.com.