August 04, 2016
Nationwide Announces New Advertising Campaign ‘Songs for All Your Sides’ Featuring Brad Paisley and Rachel Platten
From insurance to financial services to retirement planning,musicians team up with Nationwide to show the many sides of the company’s brand
Columbus, OH - People today have many sides. They are juggling exciting and challenging life roles that at times may feel overwhelming. They may be thinking about how they’ll make the right financial decisions for their family’s future. Or how to protect their small business. Even how to pay for their pets' veterinary care. They need an ally to help them protect those many sides.
Today, Nationwide unveiled its latest advertising campaign, designed to highlight the many different ways that the company is able to provide protection for its members. The campaign focuses on the brand’s diverse offerings –from property and casualty insurance and banking, to small business protection and retirement planning – and builds off the iconic “Nationwide is on your side” jingle. The new campaign, featuring country music superstar Brad Paisley and multiplatinum pop artist Rachel Platten, debuts Friday night, Aug. 5, during NBC’s broadcast of the Olympics opening ceremonies.
“For more than 50 years, ‘Nationwide is on your side’ has served as an enduring promise to our members,” said Terrance Williams, Nationwide’s chief marketing officer. “With a fresh take on the jingle, our new marketing campaign tells the story of who we are today and the breadth of solutions we offer. This is more than just a new ad campaign,” Williams said. “It’s truly the first time we’ve told the whole story of what Nationwide is and how we can support our members through their life stages and for their many sides.”
As Nationwide has evolved from a company with services across more than a dozen brands to one unified brand today, the mission remains the same in helping members protect and grow what matters most to them – their families, properties, businesses and financial futures.
To demonstrate this, Nationwide is partnering with GRAMMY Award-winning country music superstar Brad Paisley; and Rachel Platten, multiplatinum pop artist best known for her hits “Fight Song” and “Stand by You.” The launch of the “Songs for All Your Sides” campaign will be delivered through a mix of genres in each musician’s own voice. Each musician’s song will authentically and uniquely deliver the “Nationwide is on your side” jingle and expand on it through their own creative interpretation to life’s many moments – big and small – speaking to everyone’s different sides. Together Nationwide, Paisley and Platten tell the story of one Nationwide.
“As a songwriter, the whole premise of there being more to the Nationwide jingle beyond those seven catchy notes is exciting,” Paisley said. “It intrigued me right away.”
Platten added, “In working with Nationwide, it was a lot of fun sharing my playful side that absolutely loves singing at my piano.”
This campaign was developed in partnership with Ogilvy & Mather and will launch during NBC’s broadcast of the opening ceremonies in Rio. Fans can view the TV spots on Nationwide.com/songs or www.YouTube.com/nationwide.
About Brad Paisley:
Brad Paisley is a critically acclaimed singer, songwriter, guitarist and entertainer whose talents have earned him three GRAMMYs, two American Music Awards, 14 Academy of Country Music Awards and 14 Country Music Association Awards (including Entertainer of the Year), among many others. He has been a proud member of the Grand Ole Opry since 2001 and has written 20 of his 23 number one singles. Paisley’s current single is “Without A Fight” featuring multiplatinum artist Demi Lovato, and is currently #16 and climbing on the Billboard country airplay chart.
About Rachel Platten:
Boston-born multiplatinum pop artist Rachel Platten first made the transition into a professional singing career after performing in college. The vibrant singer broke through in 2015 with the uplifting pop anthem “Fight Song” off her major-label debut, Wildfire. The triple-platinum selling single peaked at number one on adult pop radio before being succeeded by her second platinum selling hit, “Stand By You.”
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.