Press Release
Contact Public Relations

For news media inquiries: (614) 249-6349

For current customers, call Nationwide Customer Advocacy: 1-800-882-2822

Email Us

Nationwide Financial Expanding Distribution of Alternative and Fee-based Solutions

October 10, 2012

Columbus, Ohio - Nationwide Financial announced today it is integrating its alternative and fee-based annuity solutions into the company’s traditional product offerings. The move will better align Nationwide’s product offerings with its team-based approach that puts advisors in touch with specialists across a broad range of client solutions.

Moving the distribution of America's marketFLEX® Advisor Variable Annuity, marketFLEX II® and Nationwide Income Architect® Annuity from specialty products to core products will provide additional sales support and allow Nationwide Financial to grow within the fee-based market. It also provides broader support for advisors who need to address the diverse needs of their clients through solutions such as annuities, life insurance, mutual funds and retirement plans.

“The growing success of the fee-based market and increased use of alternative investments has us broadening the distribution of our specialty product offerings,” said John Carter, president of distribution and sales for Nationwide Financial. “Moving these to our core product line provides advisors a wider variety of tools to help their clients prepare for and live in retirement.”

Nationwide Income Architect is a no-load variable annuity, which includes a built-in minimum guaranteed lifetime withdrawal benefit designed to complement the business models of fee-based advisors.

Nationwide Financial recently added funds to its marketFLEX products, designed to help advisors offer clients the protection of a variable annuity with the enhanced diversification provided by alternative investment options.

“At Nationwide, we add more value to our relationships with advisors by providing them with simpler solutions for their clients,” Carter said. “Our specialists do that through a consultative approach on a variety of tools and resources to provide solutions for retirement income, accumulation and risk management.”

About Nationwide

Nationwide, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by A.M. Best. The company provides a full range of personalized insurance and financial services, including auto insurance, motorcycle, boat, homeowners, life insurance, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions and long-term savings plans. For more information, visit

Share Article