Agency marketing support
Worry less about managing marketing activity, and focus more on giving new customers the insurance solutions they need.
Our marketing materials put your agency’s brand first, while leveraging the strength and stability of the Nationwide brand.
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Co-branded materials
Co-branded materials provided by Nationwide
As an appointed agent, some of the marketing resources available to you include:
- Customizable templates for print, banner and billboard ads
- Customizable radio and TV ads
- A content library of on-brand, pre-approved social media posts
- Email marketing programs
- Web strategies
- Paid search/SEO
We also include your agency in our Nationwide Agent Locator, which can improve your agency’s online ranking and traffic to your website. And if your agency qualifies for Growth Dollars, you can receive up to 50% reimbursement on eligible marketing expenses.1
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Events & sponsorships
Events and sponsorships
Supporting local events and sponsoring sports teams is a great way to create a lasting impression with customers and prospects. After events, branded merchandise can serve as reminders. All branded merchandise is co-op approved and available as giveaways on the Nationwide Merchandise Shop.
Sponsorships/events that can work for you include:
- High school sports
- Local youth sports
- Community events
- Trade shows
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Calendar & cards
Calendars and greeting cards
Calendars, holiday greetings and birthday cards are a great way to keep in touch with your customers. Find what you’re looking for at proforma.com/Nationwide, or use your own vendor for reimbursement.
For questions, send an email to info.kapco@proforma.com or call 1-877-795-2726.
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Media inquiries
Media inquiries/public replies
If you receive media inquiries on any issues regarding Nationwide or its affiliates, immediately contact 614-249-6349. Our staff can advise you on how – or whether – to reply.
Trusted Choice®
Developed by the Independent Insurance Agents & Brokers of America, Trusted Choice® is a national marketing brand that agencies can adopt if they adhere to important, customer-centered values. Trusted Choice® agencies separate themselves by:
- Comparing options when creating packages for customers
- Pricing products competitively
- Advocating for customers
- Delivering exceptional customer service
Your agency pledges a commitment to these concepts when it becomes a Trusted Choice® partner. Besides knowing that you're doing the best for your customers, you'll also be connected to a national symbol of service excellence.