Life Insurance Awareness Month

Discover the facts about life insurance

Understanding life insurance is key to helping secure your family’s financial future. Whether it’s clarifying coverage options or planning for long-term goals, these discussions are valuable all year, not just during Life Insurance Awareness Month. 

The facts speak for themselves:

51%
of Americans have life insurance.1

40%
of American adults recognize the need for more life insurance coverage.1

10× to 12×
is how much adults ages 18 to 30 overestimate the annual cost of a typical term life insurance policy.1

Help secure your family’s financial future today
Talk to your financial professional or schedule a call with us.
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Easily capture and maintain everything your loved ones need to know in case of an emergency, such as passwords, account numbers and medical info.
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Find out about some of the most common reasons people add life insurance to their financial plans.
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Ask your financial professional about life insurance or talk to a Nationwide specialist today.
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[1] “2025 Insurance Barometer Study,” Stephen Wood and Maggie Leyes, LIMRA and Life Happens (June 25, 2025).