Why does color contrast matter?
Color contrast matters for people that have low vision
According to WCAG 2.1 Guideline 1.4
WCAG 2.1 level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. WCAG 2.1 requires a contrast ratio of at least 3:1 for graphics and user interface components (such as form input borders). WCAG Level AAA requires a contrast ratio of at least 7:1 for normal text and 4.5:1 for large text.
How is it relevant to us?
Most organizations don't take account of whether all of their target audience can read or understand most of the documents or presentations which they produce. Amazingly hardly any businesses have yet to realize that they may be missing out on about 5% of their target markets because they are not aware of the effects of color blindness or low vision.
At Nationwide, we continue to build our culture of inclusivity. By building digital content according to the Web Content Accessibility Guidelines (WCAG) to ensure equal access to everyone regardless of their disabilities we are supporting our vision and mission to provide extraordinary care.
Consider the digital assets such as advertising, presentations, videos, emails, brochures, statements, websites, or mobile applications you create or influence. What can you do today to be more inclusive? Everyone plays an important role on the accessibility journey. Use a color contrast checker to make sure your digital content meets the “AA” conformance level.