1920s: Nationwide is born with a $10,000 loan
Farm Bureau Mutual Automobile Insurance Company was founded in 1926 with a $10,000 loan from the Ohio Farm Bureau Federation (OFBF).
1930s: Nationwide becomes a multiline insurer
With the acquisition of Life Insurance Company of America in 1935, the company expanded into life insurance and annuities, becoming a true multiline insurer.
1940s: Independence fuels growth and diversification
This decade saw rapid growth and a separation from the OFBF in 1948, which led to further diversification and laid the groundwork for a legacy of caring, innovation and impact.
1950s: The Nationwide name and national ambition take shape
In 1955, Farm Bureau Mutual changed its name to Nationwide and announced it through the insurance industry’s first closed-circuit broadcast, transmitted from Columbus station WLW-C (now WCMH NBC4) to movie theaters across our territory.
1960s: “Nationwide is on your side” debuts
The iconic slogan began in 1965, and the jingle followed in 1969, becoming one of the most recognizable brand lines in America.
1970s: One Nationwide Plaza transforms Columbus
Construction began in 1974 on One Nationwide Plaza, a 1.3 million square foot complex that helped revitalize downtown Columbus.
1980s: Nationwide becomes a leader in farm, ranch and pet insurance
Major acquisitions, including Farmland Insurance, the formation of Scottsdale Insurance (now our excess, surplus and specialty lines business) and early investment in Veterinary Pet Insurance, positioned Nationwide as an industry leader.
1990s: Nationwide acquires Iowa-based Allied Group
In 1998, Nationwide’s acquisition of the Des Moines-based Allied Group broadened its reach into the Midwest and Western markets while complementing its exclusive agency model with Allied’s strong independent agent network.
2000s: Nationwide Arena reshapes a city
The opening of Nationwide Arena in 2000 sparked development of Columbus’s Arena District and became home to the NHL’s Blue Jackets.
2010s: The return of the N & Eagle
In 2014, Nationwide brought back the modernized N & Eagle logo, reconnecting to its roots while advancing the One Nationwide strategy, which brought all of Nationwide under one name.
2020s: Business portfolio expands with stop loss acquisition
In 2025, Nationwide completed its $1.25 billion acquisition of Allstate’s employer stop loss business, strengthening and diversifying its product portfolio to better serve a broad range of business customers.