How does it work?
The Nationwide Express agent private label is a version of Nationwide Express delivered via a customized website for each participating agency. The custom website has a direct link to Nationwide Express so customers can complete the entire sales process online 24/7 (quote, bind and pay) with that agency getting full credit for the sale.
Nationwide is testing the Nationwide Express agent direct link so we can learn the right approach for bringing this to market on a full-scale basis.
Benefits of the agent private label
Direct online sales
Sell online directly to customers 24/7 and get credit for every sale. Attract the increasing number of insurance consumers who are comfortable purchasing insurance online, and keep your brand front and center.
More targeted remarketing
Use data and alerts to remarket to customers in your online quote funnel. Use Marketing Central to access customizable, co-branded marketing tactics and campaigns.
Better lead generation
Leverage your existing network to generate new leads. Your agency’s co-branded website link can be placed on partner sites, such as for real estate agents or car dealerships, and you’ll get credit for every policy sold.
Digital marketing resources to leverage your private label