There’s no reason to encourage agents or members to use mobile.
There are many benefits for choosing the SmartRide Mobile app over device:
- The discount applies to all vehicles on the policy
- There aren’t any pesky device logistic issues or “non-compatible” vehicles! After enrollment, customers can download the app and start participating immediately.
Device customers earn a larger discount than mobile participants.
Our data shows the earned discount is the same for device and mobile participants.
SmartRide mobile requires a tech-savvy user.
Anyone who is familiar with smartphone apps (google maps, Waze, activity trackers, etc.), will be able to successfully activate and use the SmartRide app.
Mobile will negatively impact our members’ phone data usage.
The SmartRide app uses very little data to transmit trip data, and uses Wi-Fi networks when available.
Using the mobile app will be a privacy concern for members (because of GPS)
Members already use other apps that use GPS (Google Maps). The SmartRide app uses location to measure behavior but unlike Google, it does not sell or use this data to 3rd parties for marketing purposes. Both the mobile app and the device support mapping functionality through GPS.
SmartRide mobile will drain our members’ phone battery.
Battery usage is similar to Google Maps, Waze or other GPS-enabled applications. If a member drives a lot, we recommend they charge their phone while driving. Keep in mind the usage of the app is limited to the 4 -6-month participation period. Members can uninstall the app when they finalize the program.
The mobile app will capture trips when our member is the passenger (not the driver).
The app is 80% accurate identifying the trips. When it occasionally misidentifies a trip, members can mark that trip as a passenger, so it doesn’t take it into consideration.