Innovative community-based recruitment strategies for senior living facilities

Recruiting qualified and compassionate staff is an ongoing challenge for senior living facilities. By leveraging local community resources, facilities can create sustainable, cost-effective recruitment pipelines. Successful recruitment requires team effort, with input and involvement from multiple departments across the organization. Below are several innovative strategies that go beyond traditional methods, fostering long-term relationships and community engagement.¹

1. Partner with schools and colleges

Goal: Promote healthcare careers and raise awareness of opportunities in long-term care.

• Lunch-and-learn booths: Set up booths during lunch periods—not just career fairs. Partner with guidance counselors to promote your visit. Use games, trivia, and branded giveaways (e.g., pens, badge reels) to engage students.
• Job shadowing and mock interviews: Offer students real-world exposure and interview practice to build confidence and interest.
• Guest speaking and ambassadors: Have staff speak in health science classes. Recruit student employees as ambassadors to promote your facility within their schools.
• Onsite clinicals: Host clinical rotations or training sessions in partnership with local colleges.

2. Collaborate with community and civic organizations

Goal: Reach untapped talent pools and raise visibility.

• Partner with local agencies: Work with aging and disability centers, job centers, and veterans’ associations to share job opportunities.
• Attend Community Events: Join local job fairs, town hall events, or library programs to meet potential candidates.
• Host CPR or First Aid Classes: These draw in healthcare-minded individuals and offer a chance to introduce your facility.
• Engage Volunteer Groups: Present at Rotary or Lions Clubs and offer internships or service hours to those exploring healthcare careers.

3. Connect with faith-based organizations

Goal: Build trust through established networks.

• Advertise in Bulletins: Share job postings in church newsletters or on community boards.
• Host Caregiver Nights: Offer educational sessions on caregiving and aging, while highlighting career opportunities.