Security cameras in retail businesses

Security cameras in retail environments are essential for safeguarding stores and enhancing security. Retail environments are highly susceptible to theft from both external shoplifters and internal employee theft. Installing security cameras not only acts as a powerful deterrent against crime and fraud but also provides invaluable peace of mind. These systems help monitor daily operations, prevent theft, and quickly resolve disputes, creating a safer and more enjoyable shopping experience for everyone involved.

Conduct a risk assessment

Before purchasing and installing security cameras, conduct a thorough risk assessment to understand your establishment’s vulnerabilities. Identify areas that require monitoring, such as entrances, exits, aisles and parking lots.

Key features to consider

When selecting security cameras for retail, consider these key features to ensure you get the most effective and reliable system. 

• Resolution: High-definition (HD) cameras, typically with 1080p resolution or higher, provide clear and detailed footage, which is essential for identifying individuals and incidents. For even better clarity, especially in larger areas, 4K resolution cameras are recommended. 
• Field of view: Security cameras with wide-angle lenses can cover larger areas, reducing the number of cameras needed. Pan-tilt-zoom (PTZ) cameras can allow remote control of the camera, offering flexible coverage. 
• Low-light performance: If cameras are used during nighttime surveillance, ensure they have good low-light performance or infrared capabilities. Providing adequate lighting outside can also enhance camera image quality.
• Durability: Ensure security cameras are suitable for their intended environment. Outdoor cameras should be weatherproof and durable.
• Motion detection: Many security cameras can record footage when motion is detected, saving storage space and making it easier to review footage. 
• Audio capabilities: Some security cameras have built-in microphones to capture sound, providing more context to visual footage.

Integration with other systems

Often security cameras can be integrated with other systems. 

• Alarm systems: Cameras that integrate with alarm systems can trigger alerts and notifications during suspicious activities. 
• POS systems: Some cameras can be integrated with Points of Sale (POS) systems to watch transactions and deter theft. 
• Advanced features: Advanced cameras can include analytics and AI features, such as facial recognition or people counting. Selecting a system that allows remote access to live and recorded footage via a smartphone or computer provides an added level of convenience and efficiency. 

Wired vs. wireless security cameras

Choosing between wired and wireless security cameras involves weighing the pros and cons of each type. Here is a comparison to help decide which is best for your establishment.

Retention policy for security camera footage

Regardless of the storage method used, it is crucial to implement a clear policy on how long footage is retained during normal operations and following any notice of an incident or claim.

Best practices

• Normal use: We recommend retaining recorded footage for a minimum of 90 days.
• Incident/claim notice: Upon receiving notice of an incident or claim, save all relevant footage immediately and indefinitely. This includes footage from the period before, during, and after the event, to anticipate potential litigation. Aim to capture approximately one hour before and after the event.
• Extended retention: Based on input from our Claims organization, consider retaining footage for up to three years if your storage solution allows for it.

By adhering to these guidelines, you can take steps to ensure that critical footage is available when needed, providing valuable evidence for any potential claims or legal matters.

The number of security cameras needed for a retail store depends on its size and specific security requirements. General guideline is at least one security camera for every 1,000 square feet of retail space.1

Consider placing cameras in the following locations: 

• Entrances/exits: One facing entrance and one facing exit of same door
• Areas where cash is handled (register/manager’s office)
• Shipping and receiving area
• Stockroom
• Sales floor (aisle coverage)
• High value areas
• Outdoor areas such as parking lot walkways
• Shipping and receiving area
• Points of customer interactions
• Blind spots (stairwells, hallways leading bathrooms, behind large displays)

Install cameras at a height and angle that maximizes coverage and minimizes tampering. At exits or registers, place cameras near objects (signs, monitors or televisions) to catch the attention of individuals.

Legal considerations

Be aware of privacy laws and regulations regarding surveillance in your area, especially if using cameras that capture sound. Balancing privacy concerns with the need for surveillance is crucial for supporting trust and compliance with legal requirements. Develop and communicate a clear surveillance policy to employees and ensure they understand the purpose, scope, and extent of surveillance. Inform customers about surveillance through visible signage and if necessary, through terms of service or privacy policies.

Video surveillance is an essential part of any retail crime prevention program. Investing in a reliable system can save money by discouraging both employee and customer theft. Security cameras also help verify the legitimacy of claims, protect against fraudulent lawsuits and help ensure genuine incidents are addressed. Additionally, security cameras can provide evidence to law enforcement in cases of criminal activities.

Reach out to Nationwide’s Risk Management team to help with solutions in managing your risk.

[1] https://wuuklabs.com/blogs/business-security-system/security-camera-placement