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Build client confidence by focusing on health care costs—now and in retirement.

Health care cost planning is an opportunity for financial professionals to build client confidence by helping them solve a critical financial need as costs continue to rise.

The results of Nationwide’s 2025 Health Care Costs in Retirement Survey, powered by the Nationwide Retirement Institute®, found that Americans are so focused on rising health care costs that they aren’t planning for tomorrow. This could lead to critical financial consequences in the long term.

Today’s rising costs put financial futures at risk.

For many Americans, skyrocketing health care costs create anxiety about their future financial plans, including how much they can save and when they can retire.

55%


are concerned that health care costs will delay plans to retire or stay retired.


71%

worry that Medicare won’t be enough to cover their future medical needs.

Man and woman sitting at a table, eating food and smiling at each other.

Close the gap between awareness and action.

Many Americans understand the importance of health care cost planning, but few are taking action. Financial professionals can help clients close this gap with tools and resources that make it easier to plan for future health care costs.

Two in three

Two thirds of U.S. adults (66%) can’t estimate how much they expect to need for health care costs in retirement.

Three in four

About three quarters of US adults (74%) wish they understood Medicare coverage better.

Failing grades for Medicare knowledge

When asked 16 true-or-false questions about Medicare, survey respondents averaged around 7 correct answers.

Become a trusted resource for health care cost planning.

As clients confront the complexities of health care cost planning, financial professionals have the opportunity to help them understand and prepare for the challenges ahead. A majority of U.S. adults (90%) believe that managing health care costs should be part of personal financial planning.

94 percent


agree it’s extremely important that healthcare costs are easy to understand

72 percent


of those who pay to work with a financial professional or those who do not have a financial professional but plan to ask one about Medicare benefits in the future would switch to a financial professional who could help navigate their Medicare choices if theirs couldn’t.

Nationwide offers support and solutions for financial professionals to help build clients’ confidence about their financial future. Tools such as the Nationwide Health Care Cost Assessment simplify the complexities of retirement health care planning so you can integrate these costs into your clients’ overall financial plan.

See how Nationwide can help you personalize planning for health care costs.

METHODOLOGY

The research was conducted online in the United States by The Harris Poll on behalf of Nationwide among 1603 US adults aged 18+, including 400 Gen Z (18-28), 400 Millennials (29-44), 403 Gen X (45-60), and 400 Boomers+ (61+). The survey was conducted 9/17/2025-10/21/2025.

This material is not a recommendation to buy or sell a financial product or to adopt an investment strategy. Investors should discuss their specific situation with their financial professional.

Nationwide Investment Services Corporation (NISC), member FINRA, Columbus, Ohio. Nationwide Retirement Institute is a division of NISC.