We provide independent agents:

Incentives and rewards

We offer competitive compensation and incentives that reward your growth and commitment.

Innovative ideas

We offer innovative solutions that add value to your customers’ experience — and help with retention.

A wide range of solutions

We offer a breadth of products to help address your clients' needs.

With so many options, you can feel confident going into any client meeting.

Get appointed with Nationwide.

We believe in creating strong, long-lasting relationships with independent agents.
We'll deliver what you need, when you need it.

Get started on your appointment now
illustration of a person at the bottom of a staircase

Be independent. Not alone.

Spend more time with clients and generate more business.

Grow through smart marketing.

With Nationwide’s Agency Marketing Solutions, you have access to a vast range of support to help boost your agency’s growth and increase customer confidence. One example is Growth Dollars, through which qualifying agencies receive up to 50% reimbursement on eligible marketing expenses.

Grow with innovative solutions.

Show your telematics expertise with SmartMiles®, car insurance for low-mileage drivers. Also, we designed an app called SmartRide® that rewards safe drivers with a savings of up to 40%.

Grow through industry insights.

We created a range of materials that agents can use for themselves, as well as share with their customers. These industry insights can be used to help you grow your business in innovative ways.

Ours is a growth partnership you can count on

Personal lines
Small business
Middle market
Agribusiness
Group benefits

Become a Nationwide appointed agent


We have streamlined our process to get you an appointment decision as quickly as possible (you will hear back from us within 5 business days on next steps).

We have what you’re looking for in a carrier:
  • Stable, respected, national presence
  • Nationally recognized claims support
  • Relationship-driven sales support
  • Exceptional service with a personal touch
What we look for in an agent to become appointed:
  • Have an established history of profitable growth
  • Have a spirited drive for acquisition
  • Conduct annual business planning
  • Have a strong community presence

Please note: Growth Dollars don't accrue by achieving higher tiers. Allowances are calculated and assigned at the UAC level based on the 12-month moving DWP (October 1, 2020 — September 30, 2021).