Protectors are consumers who value the security that insurance offers and seek out quality coverage. We’re focused on helping you meet their needs with specialized protection.

Protectors:

  • Recognize insurance as an important safety net that protects their financial well-being now and as their lives evolve
  • Want protection that goes above and beyond minimum requirements
  • Understand the value of additional coverages

Find out more about the Protectors in our video.

Over the next few months, we’ll be highlighting life stages that Protectors could be in and providing meaningful insights and characteristics for each life stage. First up: Resizing Empty Nesters and Renting and Thriving Couples.

Get to know Resizing Empty Nesters

agents protectors
  • May be downsizing or relocating
  • Drive less than average
  • May own or buy a motorcycle or an RV
  • Might be traveling
  • Are comfortable talking about insurance and seek advice from independent agents
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Get to know Renting and Thriving Couples

agents protectors
  • Would like protection for combined belongings
  • May be merging finances for the first time
  • May want more protection for tech or luxury goods
  • Are renters, with the goal of being homeowners in the future
  • Do their own research and prefer to handle insurance tasks online
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Coming soon

We'll highlight two more Protector life stages.

First-Time Homebuyers

Families with Teen Drivers
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  • Personal Lines appetite

Other appetites

Small Commercial appetite »

Middle Market appetite »

Farm & ranch appetite »