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Join the movement: The Power of ReadySM

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The Power of Ready is a movement to redefine protection. It’s about helping you
anticipate your clients’ needs and empowering them to prevent life’s disruptions before they happen.

We’ve tailored our specialized protection with Protectors in mind. These consumers are coverage-minded and see insurance as an investment in their future. The Power of Ready champions their mindset, and together we can help them stay one step ahead of potential risks.

More about the Protectors

Protectors are consumers who value the security that insurance offers and seek out quality coverage. We’re focused on helping you meet their needs with specialized protection. They:

  • Recognize insurance as an important safety net that protects their financial well-being now and as their lives evolve
  • Want protection that goes above and beyond minimum requirements
  • Understand the value of additional coverages
Review our appetite guide.
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Get to know Protector life stages

Protectors are our appetite,1 and they span a variety of life stages, each with unique protection needs. Protectors in our focus include Resizing Empty Nesters, Renting and Thriving Couples, and Families with Teen Drivers. Soon we'll launch our next stage: First-Time Homebuyers.

Resizing Empty Nesters

  • May be downsizing or relocating
  • Drive less than average
  • May own or buy a motorcycle or an RV
  • Might be traveling
  • Are comfortable talking about insurance and seek advice from independent agents

Learn more in our video, and share resources designed for your Resizing Empty Nesters customers.

Renting and Thriving Couples

  • Would like protection for combined belongings
  • May be merging finances for the first time
  • May want more protection for tech or luxury goods
  • Are renters, with the goal of being homeowners in the future
  • Do their own research and prefer to handle insurance tasks online

Learn more in our video, and share resources designed for your Renting and Thriving Couples customers.

Families with Teen Drivers

  • Have a driver under 20 years old in the home
  • Are proactive about safety and financial stability
  • Are interested in programs and tools, such as telematics or safe driving apps, to help their teen improve driving and safety habits
  • Are not new to insurance but may seek advice from a trusted source, such as their independent agent

Learn more in our video, and share resources designed for your Families with Teen Drivers customers.

happy couple

Coming soon: First-Time Homebuyers

We'll highlight this life stage and relevant insurance options.

[1] Appetite is not intended to replace company eligibility criteria, which may vary by state.