Let's Champion Rider Safety®

The North American ATV and UTV market is set to grow from $9.90 billion in 2025 to $14.41 billion by 2030.¹ Many of these machines are on U.S. farms, where accident numbers are rising. The Consumer Federation of America reports 632 off-highway vehicle (OHV) operators died from preventable accidents in 2024, a sharp increase from 2023; 119 victims were under 16. These statistics highlight the urgent need for safety to prevent such tragedies, especially for young ATV riders and families.

“As a protection company, we at Nationwide see these trends as a call for heightened attention to safe, responsible vehicle operation,” said Dirk Pollitt, Senior Vice President, Nationwide Agribusiness Distribution & Underwriting. “These powerful machines are popular for both work and recreation. It’s the right time to raise ATV/UTV safety awareness for farmers, ranchers and their families — especially their youngest members.”