Many farm and ranch owners believe a home insurance policy covers their business operations. But if your clients grow and sell crops or raise livestock, they might not be covered. A farm insurance policy can provide comprehensive protection for their home and farm in one package.
Specialized protection for your clients’ small farm or ranch
What is a small farm?
We define small farms as farming operations with a residence on the property and less than $10,000 in account premium. They should have cash receipts and a main source of income off the farm.
Comprehensive and customizable coverage
Every farm or ranch is unique, and your clients’ insurance coverage should cover the specific risks their operations face. Understand what’s covered on a standard farm policy and work with your clients to determine where they may need additional protection for exposures specific to their operation.
Target markets
- Family farms
- Vegetables
- Hay
- Fruits
- Row crop
- Cattle
- Grains
Coverage differentiators
- Cab glass breakage
- Damage during towing and hitching
- Foreign object damage
- Contact with roadbed or ground
Market opportunity
Small farms account for over 85% of U.S. agriculture, yet many remain underinsured, creating a powerful opportunity for agents to offer protection. With rising federal support and growing risks from weather and market volatility, now is the time to become a trusted advisor in this underserved and expanding market.