Protectors are consumers who value the security that insurance offers and seek out quality coverage. We’re focused on helping you meet their needs with specialized protection.

Protectors:

  • Recognize insurance as an important safety net that protects their financial well-being now and as their lives evolve
  • Want protection that goes above and beyond minimum requirements
  • Understand the value of additional coverages

Find out more about the Protectors in our video.

Get to know our protector life stages.

Protectors are our appetite and come in various life stages. Each stage has unique protection needs in order to protect what matters for each stage of life. The Protectors in our focus include Resizing Empty Nesters, Renting and Thriving Couples and Families with Teen Drivers. 



Soon we'll launch our final stage: First-Time Homebuyers.

Resizing Empty Nesters

agents protectors
  • May be downsizing or relocating
  • Drive less than average
  • May own or buy a motorcycle or an RV
  • Might be traveling
  • Are comfortable talking about insurance and seek advice from independent agents
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Share articles and resources designed for your Resizing Empty Nesters customers.

Renting and Thriving Couples

agents protectors
  • Would like protection for combined belongings
  • May be merging finances for the first time
  • May want more protection for tech or luxury goods
  • Are renters, with the goal of being homeowners in the future
  • Do their own research and prefer to handle insurance tasks online
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Share articles and resources designed for your Renting and Thriving customers.

Families with Teen Drivers

agents protectors
  • Have a driver under 20 years old in the home
  • Proactive about safety and financial stability
  • Interested in programs and tools, like telematics or safe driving apps, to help their teen improve driving and safety habits
  • Not new to insurance but may seek advice from a trusted source, like their independent agent
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Learn more about Families with Teen Drivers in our video.
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Share articles and resources designed for your Families with Teen Drivers customers.
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Coming soon

We'll highlight another Protector life stage and relevant insurance options.

First-Time Homebuyers

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