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  • Business growth, protection and transfer

    • Business succession and owner readiness

    Your opportunity as a financial professional

    Only 30% of small-business owners have a succession plan in place,1 so there’s a huge untapped market for helping such clients with their business transitions.

    When a business transitions successfully, it's good for the community and for the business's employees. Your role in maintaining that goodwill could enhance your professional reputation

    Review our white paper, which includes a case study of a business succession plan.

    A smiling financial professional looks confident because of his growing book of business.

    The value of business succession planning

    A pie chart representing that 70% of small business currently lack a succession plan.

    of small businesses currently lack a succession plan.

    Succession planning often overlaps with retirement income strategies, offering you an opportunity to strengthen your relationships with business-owner clients and expand your role as a trusted financial professional.

    Small-business owners face the dual challenges of day-to-day operations and trying to grow the business, leaving many unprepared for an intentional exit.

    Your involvement in succession planning can position you as a valued resource for the next generation of owners, potentially leading to future opportunities.

    Key highlights
    • Beneficiaries of a nonqualified deferred annuity have multiple payout options, each with unique financial and 
tax implications
    • The nonqualified annuity stretch allows a beneficiary to extend distributions over their lifetime, potentially reducing taxes and maximizing growth
    • Choosing the right distribution method requires understanding the trade-offs between flexibility, tax burden and long-term benefits

    Why turn to Nationwide® as a trusted resource?

    Experienced financial professionals surround themselves with go-to specialists. You can turn to Nationwide for personalized guidance and easy-to-use tools and resources to walk you through the succession planning process. With the support of the Nationwide Retirement Institute®, we offer:
    For more information about business succession planning and owner readiness, review our many resources.
    [1] "PwC's 2023 US Family Business Survey," pwc.com (May 16, 2023).
    [2] "Nationwide Economic Pressures Survey Report: Business Owner Insights," by Edelman DxI for Nationwide (May 2024).
    [3] "Preserving a legacy: The importance of succession planning," Forbes & Company (July 2024).
    [4] "2023 National State of Owner Readiness Report," Exit Planning Institute.