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Belonging, respect and fairness matter.

We're committed to being advocates for a more equitable financial services industry — and world. Our Growth Markets program is designed to showcase a variety of client demographics to better understand the potential differences and similarities among these client bases. It will also help keep you educated, empathetic and aware of these groups' needs.

Read more about our philosophy

Unique groups to consider

Black | Hispanic | LGBTQ+ | Rural | Women and retirement

Black consumers

This white paper looks at the disparities in opportunities for Black consumers and ways to create a more equitable future.

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Hispanic consumers

This white paper discusses special considerations for expansion into the Hispanic market.

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View our insights into Hispanic consumers and how you can better support their specific retirement needs.

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LGBTQ+ consumers

Learn about important distinctions that may impact financial planning for LGBTQ+ clients.

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Learn about important distinctions that may impact financial planning for LGBTQ+ clients.

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Learn how to engage LGBTQ+ clients in long-term care planning conversations.

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Rural consumers

In this presentation, discover practical suggestions for growing your business by building trust and breaking down the barriers to engaging rural Americans effectively.

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View our survey results focused on Rural consumers’ sentiments toward usage and knowledge of Social Security benefits.

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View our results focused on Rural consumer attitudes and behaviors about health care planning and decision-making.

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Women and retirement

Help your clients look ahead so the surviving spouse is prepared financially.

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logo of the Financial Alliance for Representation and Empowerment (FARE)

Financial Alliance for Representation and Empowerment (FARE)

Nationwide has partnered with leading financial services organizations, associations and historically Black colleges and universities to form FARE, Financial Alliance for Representation and Empowerment, to increase financial services innovation and growth through intentional, actionable, and measurable solutions.

Learn more about FARE
Use this information to have important conversations with your clients.