Standout
stories

New ways to grow
with our customers

Farm Certification program helps agents differentiate themselves remotely

For years, the On Your Side® Farm Certification program has helped agents increase agricultural awareness, enhance farm insurance product knowledge and examine the specific insurance needs of farms and ranches. Agencies that earn Farm Certification from Nationwide grow their farm book of business faster and differentiate themselves in the marketplace.

To continue meeting agents’ needs, the program shifted to online sessions. Since June 2020, more than 600 attendees from more than 500 agencies have taken advantage of the program’s remote training options and continued to enhance their agricultural expertise. In total, more than 2,000 agencies are currently Farm Certified by Nationwide.

The On Your Side Farm Certification continues to be available in person, virtually and on demand to ensure that agents can continue supporting farmers, ranchers and agribusiness owners in managing risk.

Direct Distribution team provides
unique support, growth potential

Whether it’s a licensed business partner who needs help augmenting their own sales efforts or an insurtech or large retail goods provider who wants to offer a digital end-to-end solution for business insurance, the Commercial Lines Direct Distribution team stands ready to help.

The team consults with agents and other distribution partners every day, helping them understand coverages and options while creating a win-win scenario that helps agents meet their business-owner customers’ needs and bring in incremental business for Nationwide.

Perhaps most important is the team’s potential to be a differentiator for customers. As distribution consolidation continues across the commercial lines marketplace and small-business owners get increasingly comfortable with digital solutions, direct sales of small-business insurance is poised to grow into a $12 billion industry by 2025, according to market research firm Aite-Novarica. The unique capabilities delivered by the Commercial Lines Direct Distribution team will position Nationwide to take full advantage of such changes, fueling our own expansion by helping our business partners grow.

In-plan guarantees

With increased focus on helping Americans understand and prepare for translating their retirement savings into monthly income, Nationwide is delivering a suite of in-plan guarantee solutions. Made possible following the SECURE Act in 2019, these solutions offer an investment option inside of a retirement plan, providing participants with a protected stream of retirement income for life.

Standout stories from a stellar year

$350 million
venture capital funding

We expanded our venture capital funding to invest in technology startups that accelerate new ways of adding value for our customers.

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Nationwide Financial launched a new apprenticeship program, continuing our long-standing commitment to diversity, equity and inclusion.

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SmartRide®

In 2021 we enhanced our popular SmartRide® program, which uses technology to help customers earn auto insurance discounts for safe driving.

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Our Personal Lines Claims team uses data and technology to design personalized experiences with the customer at the center.

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We are blending solutions that balance simplified, digital self-services with comprehensive support from Nationwide associates. We are working daily to earn customers’ trust.

Amy Shore
Chief Customer Officer
Nationwide
Customer experience