1955
FFBMIC changed the name to Nationwide Mutual and added a new slogan, “In Service with People.” Changes reflected the aspirations to become a national protection company and to serve all people’s needs.
The Nationwide Corporation was formed to expand investment opportunities outside of traditional insurance products.
1959
The Nationwide Foundation was established for the support of charitable, safety and other support purposes.
1963
Nationwide pioneered a seat belt incentive, which provided 50% additional medical benefits to policyholders wearing a seat belt at the time of an automobile accident.
1965
Nationwide hired a new advertising agency, Ogilvy, Benson & Mather (as it was known then). One of their first initiatives was introducing the ‘On Your Side’ slogan in the company’s print ads.
1968
Nationwide established the first 24-hour claims reporting service.
1969
Nationwide introduced its first television commercial spots featuring the slogan set to music.
1974
A need for more — and more efficient — space led to the groundbreaking of One Nationwide Plaza, a 1.3 million-square-foot complex that helped revitalize downtown Columbus.
1978
Nationwide completed construction of its One Nationwide Plaza headquarters in Columbus, Ohio, the largest single office building in the city.
1982-1985
Laying the groundwork for future growth, Nationwide expanded into new markets and strengthened its portfolio through key acquisitions: PEBSCO for deferred compensation; Farmland Insurance, which quickly positioned Nationwide as the largest insurer of farms and ranches at the time; Scottsdale Insurance for E&S commercial lines and pet insurance innovation; and Wausau Insurance for large commercial coverage.
1995
Nationwide opened the first full-time, corporate blood donation center in the American Red Cross system.
1997
Following the 1996 formation of Nationwide Financial Services Inc. as a holding company for all Nationwide long-term investment income products, the company held its initial public offering on the New York Stock Exchange.
Nationwide sold Nationwide Communications Inc. (NCI) to Jacor Communications Inc. for $600 million. The sale was part of an effort to focus operations on insurance and financial services.
1998
Nationwide acquired the Des Moines, Iowa-based Allied Group. The merger expanded Nationwide’s footprint to the Midwest and Western markets and complemented Nationwide’s exclusive agency distribution with a well-established independent agent channel.
2000
Nationwide Arena opened and became the catalyst for Columbus’ vibrant Arena District.
2006
The Nationwide Foundation approved a $50 million grant to Columbus Children's Hospital, the second-largest philanthropic gift made to an American hospital at that time.
2008
Nationwide Mutual acquired all outstanding publicly traded shares of Nationwide Financial to bring all enterprise business back under the mutual structure and policyholder ownership.
2012
Nationwide acquired Harleysville Mutual. The acquisition expanded Nationwide’s commercial lines business, its independent agency network, and its footprint in the mid-Atlantic and Northeast.
2014
After 15 years, the N and Eagle returned as the Nationwide logo. The company replaced the Nationwide Frame, introduced in 1999, with a modernized version of the historic logo as part of the One Nationwide strategic initiative.
2017
Nationwide completed the acquisition of Jefferson National, an industry-leading distributor of tax-advantaged investing solutions for registered investment advisors, fee-based advisors and the clients they served.
2018
Nationwide transitioned away from exclusive agency distribution to independent agents.
2020
The World Health Organization declared a global pandemic due to COVID-19, and Nationwide transitioned 98% of associates to a work-from-home environment.
2025
Nationwide completed the acquisition of the employer stop loss business from Allstate for $1.25 billion. The acquisition expanded Nationwide’s portfolio of products to serve a broad range of business customers.
