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New digital threats are always emerging, but social engineering cyber-attacks stand out for their stealth and cunning.

What is social engineering?

Social engineering is like a digital magic show where tricksters use psychology to manipulate you into giving away your secrets, money, or personal info. These attacks bypass technical defenses and create illusions to make you believe something false!

Types of social engineering cyber attacks

Social engineering attacks use various tactics to exploit human behavior:

  • Phishing: Fraudulent emails appear legitimate and trick recipients into clicking malicious links, revealing sensitive information, or downloading malware.
  • Pretexting: Attackers create fake scenarios to manipulate individuals into divulging confidential information or taking risky actions, often pretending to be trusted authorities.
  • Baiting: Exploits curiosity or greed with enticing offers like free software, exclusive deals to lure users into downloading malware, or entering login credentials on fake sites.
  • Impersonation: Masquerading as someone trustworthy to deceive targets into giving up sensitive information or performing unauthorized actions.

How to prevent social engineering

  • Double-check the Sender: Look closely at the email address. Phishers use fake addresses that can seem convincing at first.
  • Watch for Urgency: If an email creates a sense of panic or an urgent need to act, be extra cautious. Phishers want you to act quickly.
  • Inspect Links and URLs: Hover over links without clicking to see where they lead. Fake sites often have small, subtle differences in the URL.
  • Check for Spelling and Grammar: Many phishing emails have noticeable typos and errors.
  • Don’t Share Personal Info: Legitimate organizations won’t ask for sensitive information through email.

Stay cyber-savvy and safe: Cybersecurity tips

  • Educate Yourself: Know the common tricks and stay updated on the latest scams.
  • Set Strong Passwords: Use unique and complex passwords for your accounts.
  • Use Two-Factor Authentication (2FA): Add an extra layer of security wherever possible.
  • Stay Calm and Skeptical: When in doubt, take a moment to think and verify any unusual requests.

Nationwide is providing this information as part of its Business Solutions Center website content and e-newsletter. The information included on this e-newsletter and the Business Solutions Center website is designed for informational purposes only. It is not legal, tax, financial, or any other sort of advice; nor is it a substitute for such advice. The information may not apply to your specific situation. We have tried to make sure the information is accurate, but it could be outdated or even inaccurate, in parts. It is the reader's responsibility to comply with any applicable local, state, or federal regulations, and to make their own decisions about how to operate their business. Nationwide Mutual Insurance Company, its affiliates, and their employees make no warranties about the information, no guarantee of results, and assume no liability in connection with the information provided.