Enterprise Innovation & Digital Operations at Nationwide

We create customer-centric products and services which deliver extraordinary journeys and experiences. Our team accelerates digital engagement and offers new solutions across horizons in support of our enterprise mission and strategy.

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The Enterprise Innovation & Digital Operations (EIDO) team collaborates on innovation, digitalization, user experience, product management, and business strategy to digitally transform our products, services, and industries. We create customer-centric solutions that provide exceptional journeys and experiences. We drive digital engagement and offer innovative solutions that align with our enterprise mission and strategy. We're a team focused on creating human-centered protection experiences and solutions for today and tomorrow.

Explore Enterprise Innovation & Digital careers at Nationwide

Enterprise Innovation & Digital (EIDO), a team focused on creating human-centered protection experiences and solutions for today and tomorrow.

Enterprise Omnichannel Product Management

We partner across the enterprise to improve the customer and associate experience throughout telephony, texting, assisted channels and omnichannel capabilities.

We deliver journey enablers and capabilities to further our customer journey-centric strategy through assisted (nondigital) and unassisted (self-service digital) solutions; we also manage digital product management practices.

Test & Learn

We partner with stakeholders to perform experiments and rapidly gather insights that enable data-driven decisions and investments.

This team allows us to test low-cost, low-risk hypotheses before making larger investments or changes to longer-term strategies.

Enterprise Innovation

We identify and develop new opportunities intended to disrupt the insurance and financial services industry in evergreen domains such as digital businesses, home, health and finances.

Our team works to create, design and launch new products, experiences and businesses that add value for our customers, deepen customer relationships and acquire new customers.

User Experience (UX) + Human-Centered Practices

With a deep understanding of our customers and an uncanny ability to simplify complex business problems, we empower business partners to invest in end-to-end solutions that generate the most value.

We work to uncover customer needs, measure the desirability of our solutions and deliver learnings, design standards, consulting and actionable insights for teams across the enterprise.

Digital Product Management & Innovation

In partnership with NF and P&C, we collaborate to find meaningful solutions that enhance and extend our current business line offerings and strategies.

This is enabled through the creation of new products, services and experiences, including new business opportunities and capabilities, as well as digitization of existing products or services, to benefit our customers and associates.


We work behind the scenes to support our organization's leaders and associates by tracking KPIs, enhancing our operating model, creating visibility into our work, and delivering on-site experiences and storytelling.

We drive efforts to engage, inform and attract associates, expand and mature access to intelligence, and realize greater decision velocity and quality.

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