At Nationwide, we have a strong heritage of innovation. In the spirit of that heritage, we’re reimagining how we protect what matters most. In Innovation, we find and pursue opportunities to transform and disrupt the insurance and financial services industries, creating products, services and partnerships that meet customers’ ever-evolving needs.

By working in Innovation at Nationwide, you’ll be part of a team that works to solve big problems and plays a key role in the next 100 years of company success.

We’re focused on 3 spectrums of innovation

How we work and why you should want to join us

We’re people, solving people’s needs. We innovate from a human lens, engaging our customers deeply. Using design thinking, we take a collaborative, empathetic and iterative approach to innovation. Our unique process, principles and thinking enable us to create solutions at the intersection of desirability, feasibility and viability.

In October 2019, we opened The Cooperative, a new 31,000-square-foot innovation center in the Arena District of Columbus, Ohio. This workspace and lab is a world-class investment in innovation, designed specifically for associate engagement and customer-centric work.

We also have a small team based in Atlanta, Ga.

We’re a group of diverse, multidimensional people engaged in cutting-edge innovation work, supported by the strength and stability of Nationwide. Join us.

Learn more about our process

Explore innovation careers

We work in multidisciplinary teams charged with creating, designing, prototyping and launching new products, experiences and businesses that disrupt the insurance and financial services industry.

Director, Innovation

Leads team activity and facilitates design thinking. Has a deep understanding of user needs. Collaborates with team to design, build and deliver end-to-end solutions that solve customer needs.

Consultant, Innovation

Facilitates design thinking on initiatives and has a deep understanding of users' needs. Collaborates with the pod to design, build and deliver solutions that solve customers' needs.

User experience researcher

Serves as the user evangelist. Leads research sessions with users to gain empathy, understand needs and prototype to learn. Translates findings into actionable insights and designs.

User experience designer

With a focus on desirability, designs and creates low-to-medium fidelity prototypes to test with users. Drives early stage conceptual design and prototypes while delivering detailed interactive designs.

Technical lead

Provides feasibility assessments, creates high-fidelity prototypes and provides insight into building and commercializing initiatives to scale.

Business lead

Develops evolving business models and business cases. Provides go-to-market, marketing, sales, distribution and other viability assessments and leads the commercialization and scale strategy.

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