Engage with users and platform components
Utilizing components like hashtags and locations can help add to your visibility, but also contribute to your brand personality if they're aligned with aspects of culture that people identify with. Holiday-themed hashtags, for example, can show your celebratory side, while locations can provide people with a geographical reference.
Beyond the content you use to promote your brand on social media, engaging with your audience can do a lot to illustrate your personality. Respond to comments and seek out mentions to keep up on the conversation.
To get started, you can lLook at what other brands are doing and gain inspiration from them. You should have your own brand identity, but it never hurts to get new ideas from those who have had success.
Don't underestimate the importance of brand personality. It can help you gain a following and can contribute to word of mouth. No matter what types of content you're posting, however, remember to keep the quality high.