I’ve run a successful multi-six-figure business for two years, and here are some of my tips for how to work smarter:
1. Repurpose content
It’s no secret that social media is vital for business. Right now, 74% of consumers rely on social media to guide purchasing decisions. If you are already creating one piece of content, such as a podcast or blog post, you can repurpose content to create 4–6 additional pieces of content from that main piece of content. No need to reinvent the wheel. Here is the flow we use in my business.
From one podcast, we create:
- A video with an audio clip from the podcast to post on IG, TikTok, and LinkedIn.
- An email summarizing the podcast and driving people to listen.
- A tweet from a central point in the podcast that is then shared across platforms.
- A carousel post summarizing the main points from the podcast.
- Instagram stories talking about the podcast.
- A call to action promoting a service or product in each of these pieces of content.
There is so much to learn as a business owner, and you can’t learn everything at once. Look at your data, identify what is making the most impact in your business, and focus on that.
For example, if 80% of your leads are coming from email, double down on email. There is no need to invest in a video production team for YouTube—forget about YouTube for now. Remember that doing one thing well is better than doing a lot of things inadequately.
Know your strengths and hire people who are strong where you lack knowledge. Just because you are a business owner doesn't mean you need to run your business on your own.
I remember early on in my business, I resisted hiring someone to help with my website and operations because I didn't want to spend the money. However, I was spending days trying to do it myself. I finally gave in and hired someone. What had taken me hours to do was now done in minutes. It gave me time to focus on what I was good at: marketing and coaching (revenue-generating activities). In the end, we were more productive and more profitable.
When you learn how to work smarter instead of harder, you create more space for creativity and joy—two things that lead to a sustainable business.