Want help navigating life insurance?

Talk with one of our life insurance specialists today. Call 1-866-207-9160 or schedule a call.
mom holding son
The cost of life insurance may be less expensive than most people think. One survey found that respondents consistently overestimated the cost of term life coverage, and that half of the population estimated the cost of life insurance at more than three-times the actual cost.1

So how much does life insurance really cost?
That depends on the following factors:

dollar bill icon

Amount of coverage

The amount that will be paid out if you pass away


Amount of time

The length of time your policy is active



Your health, age and behaviors

With term life insurance — which is generally the most affordable option — you choose how long you want your policy to last, often 10, 20 or 30 years. Your premium remains the same during those years.

How life insurance cost is determined

Below are common factors that determine life insurance rates:

Amount of coverage: Just like other types of insurance (e.g. auto or homeowners), higher coverage amounts cost more. 

Amount of time: A longer coverage period will have higher rates than a shorter coverage period.

Age: Typically, the younger you are, the less expensive your life insurance policy will be. The likelihood of someone dying generally increases as they age, so a policy with the same terms will cost less for a 20-year-old than for a 65-year-old. The rule of thumb is that the sooner you get a policy, the less the annual premium will cost. 

Sex: Life insurance for women usually costs slightly less than for men because women live longer, according to statistics from the Centers for Disease Control and Prevention.

Health: If you’re a smoker, the policy will probably cost you more, given the health risks associated with smoking. Those with pre-existing conditions such as diabetes may also have higher life insurance premiums than those without, even if the condition is well managed. If you have other medical conditions, the cost can also be affected.

Occupation: Your job matters when it comes to life insurance rates. If your job has a higher rate of risk than a typical office occupation, you may fall into a more expensive insurance category. 

Behaviors: Habits and activities — such as speeding tickets or other infractions on your driving record or participation in extreme sports such as skydiving — may also impact your life insurance rate, as they indicate how safe you are.


Quote tool

To get an estimate of what you would pay for term insurance, check out our online quote tool.

Still not sure if life insurance is right for you?
We're here to help. Call 1-866-207-9160 to apply or get guidance from our life insurance specialists.

Insurance terms, definitions and explanations are intended for informational purposes only and do not in any way replace or modify the definitions and information contained in individual insurance contracts, policies or declarations pages, which are controlling. Such terms and availability may vary by state, and exclusions may apply. Discounts may not be applied to all policy coverages.

“Insurance Barometer Study,” conducted by LIMRA and Life Happens (2022).