Sponsorships & events

Nationwide sponsorships demonstrate our brand promise

At Nationwide, we use our sponsorships to create positive interactions with people that allow us to demonstrate our On Your Side® brand promise. We seek partnerships that:

  • Build the Nationwide brand by creating positive brand experiences
  • Drive business by building and strengthening relationships
  • Build enthusiasm and pride among agents and associates

Some of the organizations and events we sponsor


Columbus Blue Jackets

Nationwide’s partnership with the NHL’s Blue Jackets includes naming rights for the home of the Jackets — Nationwide Arena — as well as being a top-tier Championship Partner of the team.

Columbus Clippers

Nationwide is the Official Insurance Partner of the Triple-A affiliate of the Cleveland Guardians.

Columbus Crew

As the jersey sponsor of the Columbus Crew soccer team, Nationwide is boldly displayed on all home and away kits and team apparel. Glory to Columbus!

Dale Earnhardt Jr.

Nationwide has been proud to partner with Dale Jr. both on and off the racetrack — from his racing career at age 16 into his second career as a TV analyst.

Minor League Baseball (MiLB)

Nationwide is the Official Insurance Sponsor of Minor League Baseball, supporting 120 teams and their communities.

National Football League

Since 2014, Nationwide has been an official insurance partner of the NFL and the presenting sponsor of the Walter Payton NFL Man of the Year award.

National Women’s Soccer League (NWSL)

Nationwide is proud to partner with the largest women’s professional soccer league and sponsor the annual Nationwide Community Impact Award.

Nationwide Children’s Hospital Championship

Founded in 2007, this Korn Ferry Tour event sets the stage for the future players of the PGA Tour while shining a spotlight on Nationwide Children’s Hospital. Over $20 million has been raised for pediatric cancer research and treatment at NCH.

Peyton Manning

As both a jingle singer and band member, Peyton Manning is a proud spokesperson for Nationwide. The 2-time Super Bowl champion and Hall of Fame quarterback has partnered with Nationwide since 2014.

The Columbus Zoo

For more than 30 years, Nationwide has helped strengthen the zoo’s mission through continuous support — from helping to bring to life impactful animal habitats to sponsoring various programs at the zoo.

The Memorial Tournament

Nationwide is a long-standing partner of the Memorial Tournament and its founder, Jack Nicklaus. The event focuses on shared philanthropic efforts to support Nationwide Children’s Hospital.


Black Enterprise

Nationwide began its partnership with Black Enterprise in 2011 as host sponsor of the Black Enterprise Entrepreneurs Summit, the largest gathering of Black businesses in the U.S.


Since 2008, Nationwide has been a partner of the Central Intercollegiate Athletic Association, contributing $120,000 yearly to the league’s general scholarship fund.

Hispanic Heritage Foundation

Since 2017, Nationwide has been supporting the Hispanic Heritage Foundation in furthering its mission of identifying, inspiring, preparing and positioning Latino leaders in the classroom, community and workforce.


For over a decade, Nationwide has been the LATINA Style Business Series host sponsor and is ranked as one of the best companies for Latinas to work for in the U.S.

National Fair Housing Alliance

Nationwide has been partnering with the National Fair Housing Alliance for 25 years and is a sponsor of Keys Unlock Dreams — a nationwide initiative designed to provide consumers with the resources and expert information they need to make homeownership a reality.

National Urban League

Nationwide’s relationship with the National Urban League spans over a decade, including sponsorship of its annual conference and board support. The National Urban League shares Nationwide’s dedication to economic empowerment, equality and social justice.


Nationwide has been a partner of the National Black MBA Association® since 2010 and has hired hundreds of candidates as full-time associates and interns.

United States Hispanic Chamber of Commerce

Nationwide has been a corporate partner of the United States Hispanic Chamber of Commerce since 2017, helping to promote the economic growth, development, and interests of more than 4.7 million Hispanic-owned businesses.

Nonprofit event applications

We choose which nonprofit events to sponsor based on our Community Impact Model.

Requests for nonprofit event sponsorships are accepted every year from January 1 until October 1. We encourage you to submit your request 90 days before your event. When submitting your request, please provide the signed Statement of Nondiscrimination. You’ll be prompted to upload this form during the application process.

Apply now

Note: If you applied for a nonprofit sponsorship prior to 2019, you'll need to create a password as a first-time user.

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