Sponsorships & events

Nationwide sponsorships demonstrate our brand promise

At Nationwide, we use our sponsorships to create positive interactions with people that allow us to demonstrate our On Your Side® brand promise. We seek partnerships that:

  • Build the Nationwide brand by creating positive brand experiences
  • Drive business by building and strengthening relationships
  • Build enthusiasm and pride among agents and associates

Some of the organizations and events we sponsor

National Football League

Since 2014, Nationwide has been an official insurance partner of the NFL and the presenting sponsor of the Walter Payton NFL Man of the Year award.

National Women’s Soccer League (NWSL)

Nationwide is proud to partner with the largest women’s professional soccer league and sponsor the annual ‘Nationwide Community Impact Award’.

Minor League Baseball (MiLB)

Nationwide is the Official Insurance Sponsor of Minor League Baseball, supporting teams and communities across 120 teams.

Peyton Manning

As both a jingle singer and band member, Peyton Manning is a proud spokesperson for Nationwide. The 2x Super Bowl Champion and Hall of Fame quarterback has partnered with Nationwide since 2014.

Dale Earnhardt Jr.

From the age 16, through his racing career and into his 2nd career as an TV analyst, Nationwide has been proud to partner with Dale Jr. both on and off the racetrack.

The Memorial Tournament

Nationwide is a longstanding partner of the Memorial Tournament and its founder Jack Nicklaus. The event focuses on shared philanthropic efforts to support Nationwide Children’s Hospital.

Nationwide Children’s Hospital Championship

Founded in 2007, this Korn Ferry TOUR event sets the stage for the future players of the PGA TOUR while shining a spotlight on Nationwide Children’s Hospital. Over $20M has been raised for pediatric cancer research and treatment at NCH.

The Columbus Zoo

For more than 30 years, Nationwide has strengthened the Zoo’s mission through continuous support – from helping to bring to life impactful animal habitats to sponsoring various programs at the Zoo.

Columbus Crew

As the jersey sponsor of the Columbus Crew, Nationwide is boldly displayed on all home and away kits and team apparel. Glory to Columbus!

Columbus Blue Jackets

Nationwide’s partnership with the Blue Jackets includes naming rights of the home of the Jackets – Nationwide Arena – as well as being a top tier Championship partner of the team.

Columbus Clippers

Nationwide is the official insurance partner of the Triple-A affiliate of the Cleveland Guardians.

CIAA Partnership

Nationwide sponsors the Central Intercollegiate Athletic Association tournament in Charlotte.

Black Enterprise

We’re proud to sponsor the country’s premier business conference and networking event for African American entrepreneurs.

NBMBAA Conference

Meet reps from Nationwide at the next National Black MBA Association convention.

Prospanica Conference and Exposition

Nationwide is proud to support Prospanica - The Association of Hispanic Professionals.


Nationwide supports the growth and development of Latina professionals and business owners.

National Urban League

Nationwide supports empowering Americans for equal access to jobs, education and more.

Nonprofit event applications

We choose which nonprofit events to sponsor based on our Community Impact Model.

Requests for nonprofit event sponsorships are accepted every year from January 1 until October 1. We encourage you to submit your request 90 days before your event. When submitting your request, please provide the signed Statement of Nondiscrimination. You’ll be prompted to upload this form during the application process.

Apply now

Note: If you applied for a nonprofit sponsorship prior to 2019, you'll need to create a password as a first-time user.

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