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Nationwide® Mobile Application Now Available on Apple App Store

April 22, 2009

New App from Nationwide Insurance Helps iPhone Users After an Accident

Columbus, Ohio - Nationwide Insurance today announced that Nationwide® Mobile, a free application for the iPhone, is now available on the Apple App Store. After a car accident, it can be difficult to think clearly and remember all of the details that need to be taken care of next. To make things easier, this app helps Nationwide customers find local resources, document the accident and submit claims information on the spot.

“The Nationwide Mobile app for iPhone is a great example of our commitment to developing innovative solutions that help simplify our customers’ lives,” said Susan McManus, associate vice president of interactive marketing for Nationwide. “We wanted to create an app that equips Nationwide customers with tools to help them take some of the appropriate next steps after an accident, and expedite getting back to normal. We plan to add more features in the future.”

Find local resources

Nationwide Mobile makes it easy for users to quickly contact local authorities and emergency services following an accident. If you’re a Nationwide customer, the application will also help you contact local towing services, Nationwide Blue RibbonSM Repair Service Facilities and Nationwide agents in your area who can help.

Document the accident

After an accident, it’s critical to exchange all of the relevant information with the other driver to help with the claims process. Nationwide Mobile provides a simple interface for collecting and exchanging accident information all in one place. In addition to the other driver’s insurance and contact information, users can also store photos of the accident taken with the iPhone’s camera and automatically record the exact location of the accident using the iPhone’s built-in GPS.

Submit claims information

If you’re a Nationwide customer, Nationwide Mobile helps you start the claims process at the scene of the accident and allows you to easily share photos and other important information that could help expedite things. Users can even let Nationwide know when they would prefer to have a call center representative follow up with them.

Other features include a flashlight function and a tool to help non-customers locate a Nationwide agent in their area if they’d like to get a free auto insurance quote.

Nationwide Mobile is available for free from Apple’s App Store on iPhone or at

For more information about Nationwide Mobile visit

Nationwide worked with Rosetta, the largest independent interactive marketing agency in the country, to develop the application. Nationwide Mobile has been launched alongside Nationwide’s new ad campaign “I am On Your Side®.” The campaign features Nationwide associates and agents sharing stories about the personalized service they provide to customers, including a TV ad featuring a Nationwide associate showing the new Nationwide Mobile app for iPhone.

About Nationwide

Nationwide, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the world and is rated A+ by A.M. Best. Nationwide ranks #124 on the Fortune 500 list. The company provides a full range of insurance and financial services, including auto insurance, motorcycle, boat, homeowners, life insurance, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit