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John L. Carter brings nearly 40 years of financial services industry experience to his role as president and chief operating officer of Nationwide Financial, which he assumed in 2019. In this role, John oversees the company’s retirement plans, life insurance (individual, business and corporate-owned), annuities and mutual funds/ETFs business operations, with a focus on providing innovative products and solutions that protect individuals’ and businesses’ retirements and financial futures. Through his leadership, Nationwide Financial total sales have grown 17% with record-breaking sales in 2021 and 2022, while managing through a global pandemic and significant economic and market challenges.
John joined Nationwide in 2005 as president of the Nationwide Financial Sales and Distribution organization, where he was responsible for the wholesale strategy and distribution of private sector retirement plans, life insurance, annuities, specialty markets and mutual funds through banks, independent broker dealers, regional firms and wirehouses. Through his leadership, John successfully implemented process improvements and distribution alignments to address unmet customer needs and improve the customer experience.
John became president of the Nationwide Retirement Plans business in 2013. Under his tenure, Retirement Plans’ assets increased 75%, sales grew by an average of $800 million per year to $14 billion, and we increased the number of members we serve by more than half a million participants.
Prior to joining Nationwide, John was responsible for wealth management and managed accounts distribution through all channels, and oversaw the sales of mutual funds, variable annuities and managed accounts at Prudential Financial. John also held executive positions with UBS and the former Kidder Peabody.
John’s advocacy for the retirement security of America extends to his board work with leading industry organizations. He is a board member for the American Council of Life Insurers (ACLI). He also previously served as the chair of the executive committee of the Insured Retirement Institute. John also serves on the Board of Directors of the Columbus Chamber of Commerce. He frequently travels to Washington, D.C. to lend a voice to regulatory and industry conversations impacting retirement planning.
John holds a Bachelor of Science degree in business administration and finance from the University of Missouri.
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by both A.M. Best and Standard & Poor’s. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities, mutual funds and ETFs; excess & surplus, specialty and surety; pet, motorcycle and boat insurance.